Brand Tone

Enthusiastic and Adventurous, Educational and Informative, Family-Friendly and Engaging, Trustworthy and Quality-Focused, Playful and Fun

Brand Values

• •Outdoor Exploration and Connection with Nature
• •Learning and Skill-Building
• •Quality and Durability
• •Family and Memory Making
• •Wonder and Curiosity

Best Practices

• •Use Enthusiastic and Action-Oriented Language: Employ verbs and phrases that convey excitement and encourage participation (e.g., "explore," "discover," "unleash," "let's go").
• •Highlight the Educational Aspect Naturally: Weave in the learning and skill-building benefits without sounding overly academic. Focus on the fun of discovery.
• •Emphasize Quality and Durability: Casually mention the lasting nature of the products to build trust and justify value.
• •Maintain a Family-Centric Voice: Address both kids (with excitement) and grown-ups (with reassurance of quality and shared experience).
• •Be Playful and Relatable: Incorporate a sense of fun and understanding of what engages children and resonates with families looking for outdoor activities.

Social Perception

Positive and Appreciative, Trusted by Parents and Educators, Innovative and Engaging

Copy Examples

• •Unleash your child's inner explorer! Our Adventure Kits are packed with durable gear and exciting activities to spark a lifetime of outdoor wonder. #JoinTheWildLife
• •Tired of screen time? Let's take this outside! Discover high-quality tools and toys designed for real-world adventures and unforgettable family memories. #OutdoorKids
• •From backyard discoveries to backcountry expeditions, our award-winning kits have everything your young adventurer needs to learn, explore, and grow. #TheWildlifeCA
• •Gift the joy of nature! Our interactive field guides and fun outdoor gear make learning new skills an adventure. Perfect for curious kids aged 6 and up! #AdventureKits
• •Make every day an adventure! Spark curiosity and build confidence with our thoughtfully designed outdoor toys and games. Explore more at jointhewildlife.com. #GetOutside