Brand Tone

Personal & Storytelling, Artistic & Creative, Nostalgic & Vintage-Inspired, Whimsical & Eclectic, Approachable & Friendly, Sentimental

Brand Values

• •Personalization & Individuality
• •Artistry & Craftsmanship
• •Storytelling & Meaning
• •Modern Vintage Aesthetic
• •Authenticity
• •Accessible Luxury
• •Evolution & Reinvention

Best Practices

• •Embrace Storytelling: Every piece has a potential story, whether it's John's inspiration, the vintage components, or the story the customer will create with it. Infuse narrative into product descriptions, social media, and email marketing.
• •Use "Modern Vintage" as a Guiding Star: Ensure the language reflects this duality – a touch of nostalgia and romance balanced with contemporary relevance and style. Avoid overly archaic or, conversely, overly trendy slang that doesn't fit.
• •Highlight "Personalization" and Individuality: Consistently emphasize how customers can make the jewelry their own. Use words like "your story," "unique," "bespoke," "curate," and "express yourself."
• •Maintain an Artistic yet Accessible Voice: Speak with the authority of an artist and designer, but keep the language warm, inviting, and relatable. Avoid overly technical jargon unless explaining a specific craft element.
• •Be Authentic and Passionate: Let John Wind's genuine passion for found objects, art, and creating meaningful connections shine through. Use enthusiastic and evocative language that conveys the love and care put into each piece.

Social Perception

Unique & Distinctive, High-Quality & Artistic, Sentimental & Giftable, Established & Reputable, Engaged (by a niche audience), Some Price Sensitivity

Copy Examples

• •Unlock your story. Each charm a whisper of a memory, a dream, a beloved moment. Curated by John Wind from vintage treasures and modern inspirations, ready to be woven into your unique narrative. What story will you tell? #JohnWindJewelry #MakeItPersonal #ModernVintageStory
• •More than just a birthstone, it's a piece of your journey. Our [Month] birthstone jewel, handcrafted with John Wind's signature modern vintage touch, captures the essence of [positive attribute associated with the stone]. A timeless gift, a personal talisman. #JohnWindBirthstone #VintageInspired #JewelryWithMeaning
• •Playing with layers, creating connections. John Wind's necklaces are designed to dance together, blending vintage romance with a modern edge. Find your perfect harmony. ✨ #JohnWindStyle #LayeredNecklace #ArtisticJewelry #MaximalistHeart
• •From London flea market finds in the 80s to your cherished heirlooms today. Artist John Wind pours his passion for storytelling and vintage beauty into every handcrafted piece. It's not just jewelry, it's wearable art with a soul. [Link to 'Our Story'] #JohnWind #ArtistDesigner #ModernVintageJourney #HandcraftedJewelry
• •Your life, your style, your charm bracelet. Collaborate with John Wind to design a piece that's undeniably YOU. Bring your memories, passions, and inside jokes – let's turn them into treasure. Design yours today. #JohnWindCustom #PersonalizedJewelry #CharmStory #UniqueAsYouAre