Brand Tone

Value-driven and Accessible, Promotional and Direct, Helpful and Informative, Proudly Australian

Brand Values

• •Affordability/Value for Money
• •Quality
• •Customer Convenience
• •Trust and Heritage
• •Australian Identity

Best Practices

• •Prioritize Value and Affordability: Ensure this core message is woven into most communications, from product descriptions to ad campaigns. Clearly highlight savings, package deals, and the overall value proposition.
• •Maintain an Optimistic and Helpful Voice: Even when addressing potential issues or providing information, the tone should be constructive and supportive. Blog posts, FAQs, and customer service interactions should aim to empower the customer.
• •Emphasize Australian Identity: Consistently mention 'Australian owned,' 'nationwide delivery,' and use language that resonates with an Australian audience where appropriate. This is a key differentiator.
• •Be Clear and Direct in Promotions: When advertising sales or special offers, use clear, straightforward language. Avoid overly complex jargon and make the benefits immediately obvious.
• •Develop a Style Guide: Create a comprehensive style guide that outlines the brand's tone of voice, preferred terminology, and communication guidelines for all platforms (website, social media, email, customer service). This ensures consistency regardless of who is creating the content.

Social Perception

Established but Evolving, Mixed Customer Experience, Price-Conscious Appeal, Seen as a Volume Retailer

Copy Examples

• •Headline: Your Dream Home, Within Reach. Discover John Cootes Online – Quality Furniture, Unbeatable Aussie Value.
• •Social Media Post: 🇦🇺 Refresh your space for less! Our Mid-Season Sale is ON NOW. From plush sofas to stylish dining sets, find everything you need to create a home you love. Shop online today – proudly Australian owned! #JohnCootesOnline #AussieHomes #FurnitureSale #HomeDecor
• •Product Description Snippet (for a sofa): Crafted for comfort, designed for life. Our [Sofa Name] brings together quality materials and smart Australian design, all at a price that makes sense. Enjoy cozy nights and happy gatherings for years to come. Easy financing options available! Learn more.
• •Email Subject Line: 🎉 Deals Delivered! John Cootes Online – Style That Doesn’t Break the Bank.
• •About Us Snippet: For over 40 years, John Cootes has been a trusted name in Australian homes. We started with a simple idea: quality furniture shouldn't cost the earth. Today, as John Cootes Online, we continue that promise, delivering great style and value right to your door, nationwide. We're 100% Aussie owned and proud of it!