Brand Tone

Innovative & Solution-Oriented, Adventurous & Freedom-Loving, Eco-Conscious & Responsible, Friendly & Approachable, Passionate & Enthusiastic

Brand Values

• •Sustainability & Environmental Responsibility
• •Innovation & Simplicity
• •Quality & Durability
• •Convenience & Portability
• •Adventure & Outdoor Lifestyle
• •Giving Back & Social Consciousness
• •Flavor & Enjoyment

Best Practices

• •Emphasize Innovation & Simplicity: Always highlight how JOGO offers a smart, easy solution to a common problem. Use words like "innovative," "clever," "effortless," "simple," "game-changing."
• •Connect with Adventure & Freedom: Use evocative language that paints a picture of using JOGO in various settings – camping, hiking, traveling, or even just a busy day. Keywords: "adventure," "explore," "on-the-go," "freedom," "anywhere."
• •Reinforce Eco-Consciousness: Consistently mention the zero-waste, sustainable aspects. Use phrases like "ditch the waste," "eco-friendly," "planet-friendly," "reduce your footprint," "sustainable sipping."
• •Maintain an Enthusiastic & Passionate Voice: Let the genuine love for coffee/tea and the outdoors shine through. Be positive, upbeat, and engaging. Avoid overly technical or dry language.
• •Tell the Story (When Appropriate): Briefly allude to the unique origin story (motorcycle trip, bombilla inspiration) and the give-back mission to add depth, authenticity, and connect with values-driven consumers. This reinforces the "friendly" and "responsible" aspects of the brand.

Social Perception

Innovative and Clever, Highly Practical, Especially for Travel/Outdoors, Eco-Friendly, Effective, Good Quality, A Great Gift Idea, Supportive of a Good Cause

Copy Examples

• •Headline: Adventure-Proof Your Brew. Zero Waste, All Taste. Body: Tired of messy coffee makers and wasteful pods on your adventures? The JOGO Straw is your ultra-portable, French press-style brewing companion. Just add grounds, hot water, and sip your way to a perfect cup, anywhere your boots (or wheels) take you. Brew freely, leave no trace. #JoGoLife #SustainableSipping
• •Headline: Taste the Freedom. Ditch the Waste. Body: Imagine rich, flavorful coffee without the cleanup hassle or the eco-guilt. The JOGO Straw delivers. Inspired by ancient traditions, perfected for modern explorers. It’s more than a straw; it’s your passport to a better brew, anytime, anywhere. #JoGoStraw #ZeroWasteCoffee #BrewAnywhere
• •Headline: Your Pocket-Sized Barista. Earth-Friendly Brews. Body: Who needs bulky gear when you’ve got JOGO? This innovative brewing straw gives you the bold taste of French press coffee or the delicate notes of loose-leaf tea with ultimate simplicity. Made for life on the move and a cleaner planet. #EcoBrew #JoGoMagic #CoffeeOnTheGo
• •Headline: Stir. Sip. Smile. Repeat. (Sustainably!) Body: Brewing great coffee shouldn’t be complicated or wasteful. With JOGO, it’s as easy as stir, sip, and enjoy. Our smart filter straw means robust flavor, no grounds, and zero guilt. Join the movement for better coffee and a healthier planet. #JOGOBrew #SimpleSustainable #TeaTimeToo
• •Headline: Inspired by Adventure. Built for Your Brew. Committed to Our Planet. Body: From a 28,000-mile motorcycle journey to your morning cup, the JOGO Straw embodies innovation and a love for the wild. Enjoy delicious coffee or tea effortlessly, reduce your footprint, and help us give back to Indigenous communities with every sip. #BelieveInYourBrew #JoGoJourney #DrinkResponsibly