Brand Tone

Passionate, Personal, Intricate, Skilled, Dark, Thought-Provoking, Accessible, Appreciative, Community-Oriented

Brand Values

• •Originality & Creativity
• •Quality & Craftsmanship
• •Authenticity & Storytelling
• •Resilience & Outlet
• •Accessibility
• •Environmental Consciousness

Best Practices

• •Embrace Vulnerability & Authenticity: Continue sharing Joel's personal journey and the "why" behind his art. This resonates deeply and builds a stronger connection than generic art descriptions.
• •Highlight the Craftsmanship: Always emphasize the skill, time, and meticulous detail that goes into each original piece, even when selling prints. Use words like "premium," "meticulous," "hand-drawn," "intricate."
• •Infuse the "Dark & Mysterious" Edge: Don't shy away from the thought-provoking aspects. Use evocative language that hints at deeper meanings and the exploration of psychology and philosophy mentioned by the artist.
• •Maintain a Personal, Accessible Voice: Even as the brand grows, keep the communication style approachable and direct, as if Joel is speaking to the audience. This is evident in his current social media and "About Me" page.
• •Foster Community Interaction: Actively ask questions, respond to comments, and share the artistic journey. This builds on the emerging community feel seen on TikTok and reinforces the "artist support" value.

Social Perception

Highly Praised for Quality and Detail, Talented & Dedicated Artist, Unique Style, Trustworthy, Emerging Online Presence

Copy Examples

• •Instagram Post (Showcasing a new print): "Immerse yourself in the details. ⚡️ 'Midnight Static,' my latest pen & pencil piece, explores the energy of the city after dark. Hours of dedication, now a premium print for your space. Own a piece of the story. Link in bio. #JoelManleyArt #UrbanArt #PenAndPencil #ArtForSale #DetailedArt"
• •TikTok Video (Process video): "25 hours in 60 seconds. 🤯 Watch 'Concrete Dreams' come to life. Every line has a purpose. What do you see? Let me know in the comments! 👇 Prints available – support the journey! #ArtProcess #DrawingReels #TikTokArt #JoelManley #SurrealArt #ArtistSupport"
• •Website Banner (Homepage): "Beyond the Surface. Joel Manley Art: Premium pen and pencil drawings that delve into urban culture and human psychology. Discover art with a story. Shop Prints & Commissions."
• •Email Newsletter (New Collection Launch): "Just Dropped: The 'Reflections' Collection. Explore my newest series of drawings, inspired by the interplay of light, shadow, and the stories they tell. Each piece is a window into a different perspective. Crafted with passion, available as gallery-quality prints. Find your connection: [Link to Collection]"
• •Facebook Ad (Targeting fans of hip-hop culture): "Art that Speaks Your Language. 🎤 From iconic figures to the raw energy of the streets, Joel Manley Art captures the essence of hip-hop culture in stunning pen and pencil detail. Bring home a unique piece. Shop premium prints now. #HipHopArt #JoelManleyArt #RealisticDrawing #UKArtist #LimitedEditionPrints"