Brand Tone

Elegant, Curated, Passionate, Approachable Luxury

Brand Values

• •Quality & Craftsmanship
• •Originality & Uniqueness
• •Timeless Style with a Modern Edge
• •Passion for Fashion
• •Customer Connection & Gratitude

Best Practices

• •Embrace Parisian Elegance in Vocabulary: Use words that evoke sophistication, chicness, and effortless style (e.g., "allure," "raffiné," "intemporel," "élégance décontractée" - relaxed elegance).
• •Highlight Exclusivity and Curation: Consistently mention "limited series," "niche designers," "curated selection," and "exclusive pieces" to reinforce the special nature of the offerings.
• •Weave in Passion and Gratitude: Infuse copy with warmth, using phrases that show appreciation for fashion, designers, and customers (e.g., "selected with passion," "a heartfelt thank you," "discover treasures").
• •Tell the Story Behind the Pieces: Briefly share insights about the designers, their philosophy, or the craftsmanship involved, adding depth and value beyond the product itself.
• •Maintain Visual-Textual Harmony: Ensure the sophisticated and stylish tone of the copy is consistently matched by high-quality, aesthetically pleasing imagery across all platforms, as currently seen on their Instagram.

Social Perception

Positive: Customers seem to perceive Joée Paris as a source of high-quality, unique, and stylish items, particularly appreciating the curated selection of niche and designer brands. The quick delivery and overall service are also positively noted. Desirable Destination: It's viewed as a "destination mode incontournable" (essential fashion destination) for those seeking trendy and elegant pieces in Paris. Trusted Curator: The emphasis on carefully selected items and named designers positions the brand as a trusted expert in contemporary Parisian style.

Copy Examples

• •Parisian mornings call for effortless elegance. Discover the latest arrival from [Designer Name], a whisper of silk and timeless design. Available now in our Montorgueil boutique and online. #JoeeParis #ParisianChic #NewCollection #DesignerFashion #ConceptStore
• •Joée Paris: Where curated style meets the heart of Montorgueil. Explore exclusive collections from visionary designers, handpicked with passion for your unique story of elegance.
• •An Ode to Craftsmanship: This week, we celebrate the artisanal mastery of [Brand Name]. Each piece, a testament to [mention a key value like sustainable practice or unique technique], is designed to be cherished. Uncover the collection at Joée.
• •More than an accessory, it's a statement. This [Product Type] by [Designer], in limited series, captures the essence of modern Parisian allure. Let its unique character elevate your every ensemble.
• •Tired of the ordinary? Joée Paris brings you a meticulously curated world of niche designers and exclusive fashion finds. Step into our Montorgueil concept store or explore online for pieces that tell a different story. #JoeeConceptStore #UniqueFashion #ParisStyle