Brand Tone

Informative, Trustworthy, Health-Conscious, Eco-Friendly, Friendly, Approachable, Passionate

Brand Values

• •Health & Wellbeing
• •Natural & Organic
• •Sustainability & Environmental Responsibility
• •Quality & Purity
• •Ethical Sourcing
• •Transparency
• •Accessibility

Best Practices

• •Prioritize Clarity and Information: Always provide clear, factual information about product origins, benefits, and certifications. Avoid overly complex jargon and be transparent.
• •Emphasize "Natural" and "Sustainable" Authentically: Let these core values shine through naturally in the language. Instead of just stating "eco-friendly," explain *how* (e.g., "our home-compostable packaging made from renewable plant fibres").
• •Maintain a Helpful and Encouraging Voice: Position the brand as a partner in the customer's journey towards healthier and more sustainable living. Offer tips, recipes, and support.
• •Use Positive and Wholesome Language: Choose words that evoke nature, purity, health, and care (e.g., "nourish," "wholesome," "pure," "mindfully sourced," "planet-friendly").
• •Be Consistent Across All Channels: Ensure that the language used on the website, social media, packaging, and customer service interactions reflects the same core tone and values. Create a simple brand voice guide if necessary.

Social Perception

Customers generally perceive Just Natural as a reliable source for high-quality organic and natural products. They are appreciated for their commitment to sustainability, particularly their plastic-free packaging. The brand is seen as trustworthy and aligned with a healthy, eco-conscious lifestyle.

Copy Examples

• •Headline (Website Banner for new product): "Purely Plant-Powered. Discover our new Organic Baobab Powder – ethically sourced, naturally energising, and packed in home-compostable goodness."
• •Social Media Post (Instagram/Facebook): "Nourish your body and respect our planet 💚. Our Just Natural organic chia seeds are not only a powerhouse of nutrients but come in our pioneering plastic-free packaging. Good for you, great for Earth. #JustNatural #OrganicLiving #SustainableChoices #HealthyEating"
• •Product Description (for Organic Oats): "Start your day the Just Natural way. Our Organic Rolled Oats are carefully selected for their creamy texture and wholesome taste. Grown without synthetic pesticides or fertilisers and packed in our certified home-compostable bags, they’re a simple choice for a healthier you and a happier planet."
• •Email Newsletter Snippet (promoting a sale): "Stock your pantry with nature's best! For a limited time, enjoy 15% off all Just Natural nuts and seeds. Fuel your wellness journey with our premium, organically sourced ingredients, all while supporting our commitment to a plastic-free future."
• •About Us Snippet (highlighting values): "At Just Natural, we believe what's good for you should also be good for the Earth. That’s why we’re dedicated to bringing you the finest natural and organic ingredients, packed with care in innovative, eco-friendly packaging. It's more than just food; it's a commitment to a healthier, more sustainable tomorrow."