Brand Tone

Professional & Solution-Oriented, Accessible & Customer-Focused, Creative & Modern, Enthusiastic & Engaging

Brand Values

• •Quality
• •Client Satisfaction
• •Customization & Tailored Solutions
• •Innovation
• •Effectiveness & Results-Driven
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Professional, Creative, Accessible, Solution-Oriented) with examples of "do's and don'ts" for wording, sentence structure, and common phrases. This ensures everyone creating content is aligned.
• •Prioritize Clarity and Conciseness: While creative, ensure the language is easy to understand and directly communicates the value proposition. Avoid overly technical jargon unless speaking to a design-savvy audience.
• •Emphasize Benefits, Not Just Features: Instead of just saying "We design logos," say "We design impactful logos that give your brand a unique identity and help you stand out." Focus on what the client gains.
• •Maintain Professionalism with a Human Touch: Even in more informal channels like TikTok, ensure the core message of quality and expertise isn't lost. Balance engagement with the professional image projected on the website. Use language that is approachable and shows you understand client needs.
• •Be Consistent Across All Platforms: While the style might adapt slightly (e.g., more visual on Instagram, more interactive on TikTok), the core brand tone and values (quality, client focus, creativity) should be evident everywhere, from website copy and product descriptions to social media posts and customer service interactions.

Social Perception

Emerging Online Agency, Informative & Service-Oriented, Limited Independent Feedback, International Aspiration

Copy Examples

• •Headline: Transform Your Vision into Striking Visuals. Body: At JMK Graphic, we craft professional designs that speak volumes. From impactful logos to engaging brochures, get tailor-made graphics that fit your budget and elevate your brand. Let's create something exceptional together.
• •Headline: Your Ideas, Professionally Designed. Results, Delivered. Body: Need a standout CV, a compelling poster, or a memorable business card? JMK Graphic offers creative and accessible design solutions. We listen, collaborate, and execute to bring your message to life.
• •Headline: Quality Design Shouldn't Break the Bank. Body: Get access to high-quality, custom graphic design services without the premium price tag. JMK Graphic is dedicated to helping individuals and businesses shine with innovative visuals. Explore our packages today!
• •Headline: More Than Just Design. It's Your Brand's Future. Body: We believe in the power of great design to drive success. JMK Graphic provides meticulously crafted marketing materials—from flyers to full brand identities—that capture attention and deliver your unique message effectively.
• •Headline: Ready for a Visual Upgrade? Body: Let our expert designers at JMK Graphic turn your concepts into reality. We offer a range of services, including logos, posters, and social media graphics, all tailored to your specific needs and designed for maximum impact.