Brand Tone

Customer-centric, Welcoming, Quality-conscious, Value-driven, Modern, Innovative, Aspirational, and Lifestyle-oriented

Brand Values

• •Quality
• •Variety
• •Value
• •Customer Experience
• •Innovation
• •Enjoyment and Uniqueness
• •Environmental Friendliness

Best Practices

• •Develop a Brand Voice Guide: Document Jmart's core values, personality traits (e.g., welcoming, innovative, quality-focused), and preferred vocabulary (e.g., "curated," "discover," "elevated," "essentials," "unique," "quality," "value"). This guide should be shared with anyone creating content.
• •Focus on "Quality, Variety, and Value": Ensure these core tenets are woven into product descriptions, promotional materials, and social media captions, reinforcing what Jmart stands for.
• •Emphasize the Lifestyle Aspect: Connect products to the customer's desire for a "quality life," "homely" comfort, and an "imaginative shopping experience." Use storytelling to show how products fit into everyday life.
• •Maintain a Welcoming and Customer-Centric Approach: Use friendly, approachable language. Address the customer directly (e.g., "you," "your"). Make it clear that Jmart is there to help and enhance their shopping experience.
• •Be Consistent Across All Channels: Whether it's the website, Instagram captions, or email newsletters, the tone should remain recognizably Jmart. Regularly audit content to ensure alignment.

Social Perception

A New Zealand-based retailer of variety goods, including global minority homeware and cosmetic products. The brand aims to be perceived as a provider of quality and unique items that contribute to a desirable lifestyle.

Copy Examples

• •Headline: Discover Your Everyday Essentials, Elevated. Jmart - Just My Life. Body: Tired of the same old? At Jmart, we bring you a unique collection of quality homewares, stylish kitchen essentials, and delightful beauty finds, all at prices you'll love. Make your everyday extraordinary. Shop now!
• •Headline: Quality Living Starts Here. Explore Jmart's Curated Collection. Body: Find joy in the little things. From thoughtfully designed kitchenware to unique décor that tells your story, Jmart offers variety and value for a life well-lived. Experience a new way to shop.
• •Headline: Fresh Finds, Happy Home. New Arrivals Weekly at Jmart! Body: Looking for that perfect piece to complete your space or a unique gift? Our shelves are always stocked with exciting new products to inspire your home and lifestyle. What will you discover today at Jmart?
• •Headline: Jmart: Where Quality Meets Value, and Style Meets You. Body: We believe everyone deserves a touch of quality and uniqueness in their daily life. That's why we carefully select products that bring joy and functionality, without breaking the bank. Welcome to your Jmart.
• •Headline: Your Home, Your Style, Your Jmart. Body: Create a space that’s uniquely you with Jmart’s diverse range of homewares and lifestyle products. We’re passionate about bringing you quality items that inspire and delight. Shop online for an imaginative experience!