Brand Tone

Specialized & Authoritative, Quality-Focused, Customer-Oriented (in terms of product offering), Traditional & Straightforward

Brand Values

• •Quality Craftsmanship
• •Personalization & Uniqueness
• •Heritage & Experience
• •Customer Satisfaction (implied)

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the "since 1972" and the story of being a long-standing, family-involved business to build trust and highlight experience.
• •Focus on Quality and Materials: Always detail the premium aspects of the puzzles – the lamination, the quality of the board, the photographic paper – to reinforce the value proposition.
• •Maintain a Personal and Slightly Formal Tone: Avoid overly casual slang or trendy jargon. The tone should reflect a skilled artisan or a dedicated specialist who takes pride in their craft.
• •Highlight the Emotional Connection: Speak to the "why" behind a custom puzzle – preserving memories, creating unique gifts, sharing special moments. Use words that evoke sentiment and thoughtfulness.
• •Keep it Clear and Informative: While emotional connection is important, ensure the practical details (how to order, what's included, types of puzzles available) are communicated clearly and directly, reinforcing reliability and straightforwardness.

Social Perception

Low Social Media Visibility, Niche Appeal, Website-Reliant Perception, Potential for Confusion

Copy Examples

• •Headline: Cherish Your Memories, Piece by Piece. Body: Transform your favorite moments into a timeless custom jigsaw puzzle. Crafted with passion since 1972, our puzzles offer superb quality and a personal touch that lasts. Upload your photo today!
• •Headline: More Than Just a Puzzle. It's Your Story. Body: At JigsawPuzzle.com, we don't just make puzzles; we help you preserve your precious memories. Each custom puzzle is meticulously crafted with premium materials, free lamination, and comes in a beautiful organza bag. Create your unique keepsake.
• •Headline: The Perfect Personalized Gift, Crafted with Decades of Expertise. Body: Searching for a truly special gift? A custom photo puzzle from JigsawPuzzle.com is a heartfelt way to show you care. With over 50 years of puzzle-making experience, we guarantee a quality that delights.
• •Headline: Your Vision, Our Craftsmanship: Premium Custom Puzzles. Body: From family portraits to beloved pets, turn any image into a high-quality jigsaw puzzle. We use the finest materials and offer free lamination to ensure your memories shine. Discover the JigsawPuzzle.com difference.
• •Headline: Unwrap the Joy of a Puzzle Made Just For You. Body: Experience the unique satisfaction of assembling a puzzle that's entirely your own. Our traditional and custom-cut puzzles are made with attention to every detail, ensuring a delightful experience from the first piece to the last.