Brand Tone

Descriptive, elegant, and educational

Brand Values

• •Cultural Preservation & Promotion
• •Authenticity & Tradition
• •Elegance & Beauty
• •Accessibility

Best Practices

• •Maintain a descriptive and elegant tone when showcasing Hanfu.
• •Incorporate historical and cultural context to educate the audience.
• •Highlight the beauty, craftsmanship, and unique features of each garment.
• •Emphasize the brand's commitment to cultural preservation and authenticity.
• •Encourage accessibility by showcasing Hanfu for various occasions, including modern adaptations.

Social Perception

A passionate purveyor of traditional Chinese attire, appreciated for dedication to cultural heritage and aesthetic beauty.

Copy Examples

• •"The rich patterns and flowing silhouette capture the dignified elegance of a bygone era, allowing you to carry a piece of cultural artistry with you."
• •"Discover the beauty of Hanfu from the Tang Dynasty, meticulously crafted to reflect the opulence and grace of the imperial court."
• •"Our collection showcases authentic Hanfu styles, preserving the traditions and cultural significance of each dynasty."
• •"Explore the artistry of traditional Chinese embroidery, a timeless craft that adorns our exquisite Hanfu designs."
• •"Experience the comfort and elegance of Hanfu, perfect for cultural events, photoshoots, or expressing your unique style."