Brand Tone

Promotional and Direct, Informative (Product-Focused), Aspiring to be Engaging, Generally Neutral and Broad

Brand Values

• •Variety/Selection
• •Accessibility/Convenience
• •Value/Deals
• •Currentness

Best Practices

• •Develop Simple Brand Voice Guidelines
• •Use Consistent Language and Terminology
• •Train Anyone Creating Content
• •Review and Audit Content Regularly
• •Listen to Your Audience and Adapt (Slightly)

Social Perception

Emerging E-commerce Player, Product-Centric, Dependent on Discovery

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Your Everyday Finds, All in One Place! ✨ Shop JHB Marketplace & Discover Deals on Home, Tech, Beauty & More."
• •Product Post (Instagram/Facebook): "Upgrade Your Kitchen Game! 🍳 Our new non-stick cookware set makes meal prep a breeze and cleanup even easier. Tap to shop and enjoy 15% off this week only! #KitchenEssentials #HomeCooking #JHBDeals"
• •Email Subject Line: "🔥 Hot New Arrivals + Exclusive Savings Inside, [Customer Name]!"
• •TikTok Video Caption (Showcasing a gadget): "🤯 This gadget is a game-changer! Simplify your life with [Product Name]. Link in bio to snag yours! #CoolGadgets #TechMustHaves #JHBMarketplaceFinds"
• •Blog Post Intro (e.g., for \"Top 5 Home Organization Hacks\"): "Tired of clutter? We get it! At JHB Marketplace, we believe a tidy home is a happy home. That's why we've gathered our top 5 organization hacks, featuring smart solutions you can find right here in our store. Let's get organizing!"