Brand Tone

Elegant & Evocative, Mysterious & Romantic, Passionate & Artistic, Personal & Sincere

Brand Values

• •Handcrafted Quality & Artistry
• •Self-Expression & Individuality
• •Timelessness & Enduring Style
• •Elegance in Darkness
• •Symbolism & Meaning
• •Customer Connection & Service

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Gothic Grace's tone (Elegant, Evocative, Mysterious, Romantic, Passionate, Personal) and share it with anyone creating content. Include preferred vocabulary (e.g., "handcrafted," "mystic," "elegance," "timeless," "bespoke," "lore") and words to use sparingly or avoid.
• •Emphasize Storytelling: Connect products to the brand's core themes of history, mystery, and self-expression. Instead of just listing features, weave a narrative around each piece or collection, highlighting its inspiration or symbolic meaning.
• •Maintain Visual-Textual Harmony: Ensure that the copy always complements the dark, elegant, and mystical aesthetic of the product photography and website design. The words should evoke the same feelings as the images.
• •Highlight Handcrafted & Unique Aspects: Consistently remind the audience of the artisanal nature of the jewellery. Use phrases like "handcrafted with meticulous care," "limited edition," "one-of-a-kind artistry" to reinforce the value and individuality of the pieces.
• •Engage with Authenticity: When interacting on social media or in customer communications, maintain the sincere and passionate tone established by Floriana. Respond thoughtfully to comments and inquiries, fostering a sense of connection with the artist behind the brand.

Social Perception

High-Quality & Beautiful, Unique & Special, Trustworthy & Professional, Niche & Artistic

Copy Examples

• •Gothic Grace: Where Darkness Dances with Elegance. Discover Handcrafted Jewellery for the Soul That Seeks the Extraordinary.
• •Unveil your inner mystic with our 'Nocturne' pendant. Handcrafted from sterling silver and crowned with a deep amethyst, this piece whispers tales of ancient lore and moonlit secrets. More than an adornment, it's a key to your unique story.
• •Each curve, each shadow, meticulously shaped by hand. Our latest creation, the 'Requiem' ring, embodies the timeless allure of Gothic romance. What stories will it tell for you? ✨ #GothicGraceJewellery #HandcraftedMagic #DarkElegance #VictorianInspired #StatementJewellery
• •Tired of the mundane? Adorn yourself with jewellery that speaks your language. Gothic Grace offers limited edition, handcrafted pieces inspired by the mystique of ages past. Embrace your individuality. Shop Now.
• •Unlock the Art of Self-Expression | New Arrivals at Gothic Grace * Body Snippet: Dear [Customer Name], At Gothic Grace, we believe jewellery is a potent whisper of who you are. Explore our new collection, where timeless Victorian elegance meets mystical charm, each piece handcrafted to be as unique as your spirit...