Brand Tone

Aspirational & Exciting, Inclusive & Accessible, Vibrant & Fun, Trustworthy & Experienced, Community-Oriented, Personal & Attentive

Brand Values

• •Accessibility
• •Experience over Expense
• •Inclusivity
• •Stress-Free Planning
• •Expertise & Trust
• •Joy & Transformation
• •Personal Connection

Best Practices

• •Emphasize "Accessible Luxury": Always balance the "luxury" and "upscale" aspects with the "accessible" and "attainable" message, often tying it back to flexible payment solutions. This is a core differentiator.
• •Speak to Aspirations & Emotions: Use evocative language that paints a picture of the experience and the positive feelings associated with travel (joy, transformation, connection, excitement).
• •Foster Inclusivity and Community: Use welcoming and inclusive language. Highlight group travel benefits and the diverse community of travelers JLV serves. Use "we" and "us" to create a sense of belonging.
• •Maintain a Positive & Energetic Voice: Keep the tone upbeat, exciting, and celebratory. Even when discussing practicalities like payments, frame it as enabling dreams.
• •Show, Don't Just Tell, Expertise: Weave in mentions of firsthand experience, awards, and client testimonials naturally to build trust without sounding boastful. Focus on the benefit to the customer (stress-free, perfectly planned).

Social Perception

Positive Customer Experiences, Enabler of Dreams, Community Builder, Reliable and Professional, Culturally Immersive

Copy Examples

• •Headline: Your Dream Trip IS Within Reach. Body: Stop dreaming, start doing! With JetLife Vacations' flexible payment options, that luxury escape is closer than you think. Explore the world, create lifelong memories, and say YES to adventure. What are you waiting for?
• •Headline: Travel Without the Financial Stress. Body: At JetLife Vacations, we believe everyone deserves to see the world. That’s why we offer Buy Now, Pay Later and in-house financing. Experience curated luxury, vibrant cultures, and unforgettable moments—all on your terms.
• •Headline: More Than a Vacation. It's a Vibe. Body: Join the JetLife tribe! Our group trips are where adventure meets community. Solo or with friends, get ready for expertly planned journeys, exclusive parties, and connections that last. Live your best life—we’ll handle the details.
• •Headline: Award-Winning Luxury, Accessible to All. Body: Voted Tampa Bay's Best Travel Agency three years running! Discover why travelers trust JetLife Vacations for stress-free planning, incredible destinations, and a commitment to making your dream vacation a reality.
• •Headline: See the World. Feel the Difference. Body: From the vibrant streets of Ghana to the serene beaches of Bali, our experts have been there. We craft immersive, upscale travel experiences designed to transform and inspire. Your adventure starts now.