Brand Tone

Empowering, Confident, Approachable, Friendly, Trendy, Stylish, Informative, Helpful

Brand Values

• •Empowerment: Helping women feel empowered, intelligent, and like a 'BOSS' through their hair.
• •Quality: Providing 'premium high quality human hair' and 'luxury 100% human hair.'
• •Affordability: Offering high-quality hair 'at an affordable price.'
• •Customer Satisfaction/Service: Providing contact information for queries, actively seeking collaborations.
• •Transformation & Confidence: Highlighting how a new hairstyle can make someone feel 'on top of the world.'

Best Practices

• •Use empowering and confident language, reflecting the brand's motto 'EMPOWERED, INTELLIGENT and BOSS.'
• •Incorporate trendy and stylish terms to showcase current fashion trends and appeal to a modern audience.
• •Provide informative and helpful content, such as installation tutorials and detailed product information, to address customer needs.
• •Highlight the quality and luxury of the hair products, emphasizing 'premium high-quality human hair' and '100% human hair.'
• •Maintain an approachable and friendly tone in customer interactions, fostering a sense of community and trust.

Social Perception

The brand is perceived as positive with customers satisfied with hair quality, softness, and natural appearance. There is also a perception of realism, engagement, and ease of use.

Copy Examples

• •Unleash your inner BOSS with our premium HD lace wigs. Feel empowered, intelligent, and on top of the world!
• •Get the 'it girl' look with our trendy curtain bangs wig. 100% human hair for a flawless, natural style that turns heads.
• •New to wigs? No problem! Our glueless wigs are easy to install, giving you a perfect look in minutes. Watch our tutorial for step-by-step instructions.
• •Experience the luxury of our 12A best quality hair. Soft, silky, and long-lasting – the ultimate investment in your confidence.
• •Join our community of empowered women! Share your Jesswigs transformation and inspire others to feel their best.