Tono de Marca

Inspirational and Creative, Helpful and Guiding, Quality-Conscious and Innovative, Accessible and Affordable, Enthusiastic and Passionate.

Valores de Marca

• •Creativity and Customization
• •Quality
• •Customer Transformation/Inspiration
• •Responsibility
• •Accessibility/Affordability
• •Excellence, Innovation, Transparency
• •Customer Satisfaction

Mejores Prácticas

• •Always Inspire Action and Imagination: Use language that encourages customers to envision the possibilities for their spaces. Words like "imagine," "create," "transform," "discover," and "inspire" should be staples.
• •Highlight Quality and Innovation (Subtly): Weave in mentions of material quality, printing technology, and the uniqueness of designs without being overly technical. Focus on the benefit of these aspects (e.g., "vibrant, lasting colors," "designs that pop").
• •Maintain an Accessible and Encouraging Voice: Avoid jargon. Ensure the language is welcoming and makes the process of choosing and installing wallpaper feel achievable and exciting, not daunting. Emphasize affordability and value.
• •Be Solution-Oriented: Frame products as solutions to design challenges or as ways to achieve a desired atmosphere or aesthetic. Focus on how the wallpaper can improve their home or workspace.
• •Showcase Customer Success & Partnership: Use testimonials and user-generated content where possible. Frame the relationship as a partnership in creating beautiful spaces, emphasizing "your vision, our expertise." Consistently use "you" and "your" to center the customer.

Percepción Social

Positive for Product Quality and Design, Appreciation for Customization, Seen as a Source for Unique Decor, Generally Good Customer Service, International Reach.

Ejemplos de Copy

• •Headline: Unleash Your Inner Designer: Your Walls, Your Masterpiece. Body: Why just decorate when you can create? At AJ Wallpaper, we provide the canvas and the colors; you bring the vision. From breathtaking custom murals to our curated collections, discover high-quality, eco-friendly wallpapers that transform your space without breaking the bank. Let's make your dream walls a reality.
• •Headline: Quality You Can See, Designs You’ll Adore. Body: Elevate your home with AJ Wallpaper. We blend cutting-edge printing technology with premium materials to bring you stunning, durable wall coverings. Explore thousands of unique designs or upload your own for a truly personal touch. Affordable luxury for every wall is just a click away.
• •Headline: More Than Just Wallpaper – It's a Vibe. Body: Your home should reflect you. Dive into a world of vibrant patterns, mesmerizing 3D murals, and bespoke designs that speak to your unique style. Easy to install and made to last, AJ Wallpaper makes it simple to create a space that inspires. What story will your walls tell?
• •Headline: Dream Big, Decorate Boldly. Body: Don't let blank walls limit your imagination. AJ Wallpaper offers an endless spectrum of possibilities, from serene landscapes to dynamic abstract art. Our commitment to quality and affordability means you can confidently express yourself in every room. Start your transformation today!
• •Headline: Your Vision, Our Expertise: Crafting Beautiful Spaces Together. Body: Got a brilliant idea for your walls? We’re here to help bring it to life! AJ Wallpaper offers the tools, the talent, and the stunning designs to turn any room into a sanctuary. Discover our easy-to-use custom options and high-quality ready-made murals, all designed to inspire and delight.