Brand Tone

Empowering and Confident, Elegant and Sophisticated, Approachable and Inclusive, Appreciative and Story-Driven

Brand Values

• •Authenticity and Self-Expression
• •Quality and Craftsmanship
• •Affordability and Value
• •Customer Centricity
• •Sustainability and Ethical Sourcing
• •Empowering Women
• •Cultural Exchange and Innovation

Best Practices

• •Anchor to "I Am Who I Am": Consistently weave the core philosophy of self-expression and authenticity into all communications. Whether it's a product description or a social media post, the message should empower the reader to feel confident and true to themselves.
• •Balance Elegance with Accessibility: Use sophisticated language that reflects the "light luxury" aspect, but ensure it remains warm, inviting, and understandable. Avoid overly exclusive or technical jargon to maintain approachability.
• •Tell Stories, Don't Just Sell Products: Focus on the narrative potential of jewelry. How does a piece make someone feel? What moments can it enhance? Frame copy around the wearer's experience and personal story.
• •Highlight Ethical Choices and Quality: Subtly integrate mentions of ethically sourced materials, craftsmanship, and sustainability. This appeals to conscious consumers and reinforces brand values without being preachy.
• •Maintain a Consistent Voice Across Platforms: Whether it's a formal website description, a playful Instagram caption, or a customer service email, the underlying tone of empowerment, elegance, and authenticity should be recognizable. Develop a brand voice guide to ensure all contributors are aligned.

Social Perception

Positive First Impressions, Good Value for Money, Gift-Worthy, Versatile and Stylish, Emerging Brand Recognition

Copy Examples

• •Jescojes: Wear Your Story. Beautifully Crafted, Authentically You.
• •From boardroom confidence to weekend radiance, this piece isn’t just an accessory—it's a statement of who you are. Ethically sourced, exquisitely designed, because your sparkle should be guilt-free.
• •Embracing the art of being me. ✨ Jescojes jewelry, the perfect whisper of elegance to my everyday. What piece tells your story today? #Jescojes #IAmWhoIAm #MyStyleStory
• •Discover Your Signature Sparkle ✨ Light Luxury, Real Authenticity with Jescojes.
• •At Jescojes, 'I am who I am' is more than a phrase—it's our promise. We craft light luxury jewelry that empowers you to express your unique self with confidence and joy, every single day.