Brand Tone

Encouraging, Results-Oriented, Community-Focused

Brand Values

• •Efficacy/Results
• •Customer Transformation/Confidence
• •Natural/Care-focused Ingredients (Implied)
• •Accessibility/Support

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., Encouraging, Results-Oriented, Community-Focused), personality traits (e.g., supportive, expert yet friendly, inspiring), key messaging points, and even a 'words we use/don't use' list. Share this with everyone who creates content.
• •Prioritize 'You' over 'We': Focus the copy on the customer, their needs, their aspirations, and how the products benefit *them*. For NYUS, this means highlighting the customer's hair transformation and renewed confidence. (e.g., 'You'll experience...' instead of 'We created a product that...')
• •Incorporate Social Proof Authentically: Continue leveraging testimonials, user-generated content, and before/after visuals. When writing copy around these, let the customer's voice and excitement shine through. Keep quotes genuine and attribute them properly.
• •Maintain a Positive and Empowering Language: Even when addressing hair problems, frame the solutions in an optimistic and empowering way. Focus on the journey to healthier hair and the positive outcomes rather than dwelling on the negative aspects of hair issues.
• •Be Consistent Across All Channels: Ensure the tone used on the website matches the tone on Instagram, TikTok, email, and any other customer touchpoints. Regular audits of content across platforms can help maintain this consistency. Train any staff or agencies involved in content creation on the established brand voice.

Social Perception

Positive Sentiment, Solution-Seeking Audience, Community Feel, Trust through Visuals

Copy Examples

• •Instagram Post (Image: Before/After shot from a customer): 'From dull and lifeless to vibrant and strong! ✨ Maria (IG: @username) is loving her hair transformation thanks to our Capillary Ampoules. Ready for your own hair revival? Join the countless others rediscovering their hair confidence! #NYUShair #RealResults #HairTransformation #HealthyHairJourney'
• •TikTok Video (Short demo of product application, upbeat music): 'Unlock your best hair ever! LOCKED. Our [Product Name] treatment is packed with goodness to nourish every strand. Easy to use, amazing results. What are your hair goals? Share in the comments! 👇 #NYUScapillary #HairGoals #StrongHair #EasyHairCare #TikTokBeauty'
• •Website Banner: 'Stop dreaming about healthy hair. Start your journey with NYUS today! Our expertly formulated treatments are designed to deliver the results you’ve been searching for. Explore our collection.'
• •Facebook Ad (Carousel showing different products): 'Suffering from hair breakage or slow growth? You’re not alone, and we’re here to help! NYUS offers targeted solutions to strengthen, repair, and revitalize your hair. Swipe to find your perfect match and read inspiring success stories! Shop now and feel the difference.'
• •Email Newsletter Subject: 'Your Hair Deserves This: Discover the NYUS Difference ✨ Body Snippet: Hi [Customer Name], imagine hair that’s not just beautiful, but truly healthy from root to tip. At NYUS, we’re passionate about helping you achieve just that. Our community is raving about the [Best-Selling Product], see why and start your transformation!'