Brand Tone

Personal, Passionate, Quality-Focused, Trustworthy, Appreciative, Customer-Centric, Elegant, and Considerate

Brand Values

• •Quality
• •Craftsmanship/Handmade
• •Personalization and Thoughtfulness
• •Customer Satisfaction
• •Joy and Relaxation

Best Practices

• •Consistently weave in the personal origin story and Mark's passion.
• •Always highlight the use of high-quality, natural ingredients like 100% soy wax and phthalate-free oils, and the care taken in curating gift items.
• •Acknowledge customer feedback positively.
• •The idea of 'Every Gift Tells a Story' should guide the messaging.
• •Emphasize Quality and Safety.

Social Perception

Seen as a go-to for unique, quality candles associated with relaxation and ambiance, recommended by users for positive customer experiences and effective products.

Copy Examples

• •From our 100% soy wax candles to our hand-picked gift selections, we ensure every item is safe, delightful, and tells a story.
• •Jervois Road Candles started as a rewarding craft that brings me joy and relaxation, now I want to share this joy with you.
• •Let's hear it from our customers! See why they love our unique scents and long-lasting fragrances.
• •Looking for the perfect gift? We specialize in premium corporate gifts, client appreciation gifts, and curated gift boxes to make every occasion feel special.
• •Crafted with high-quality, phthalate-free fragrance oils and 100% soy wax, our candles are safe for you and your family.