Brand Tone

Passionate, Enthusiastic, Nostalgic, Community-Oriented, Direct

Brand Values

• •Heritage & Legacy
• •Cultural Pride & Identity
• •Quality & Craftsmanship (Aspired)
• •Customer Connection
• •Global Accessibility

Best Practices

• •Maintain a passionate and enthusiastic tone when discussing football and its history.
• •Emphasize the nostalgic aspect of retro and vintage jerseys, connecting with fans' memories.
• •Foster a community-oriented approach by highlighting cultural designs and phrases like 'Rep Your Roots'.
• •Balance passion with direct and sales-oriented messaging, including clear calls to action and promotional offers.
• •Address concerns about legitimacy and quality by showcasing customer reviews and guarantees.

Social Perception

A brand with emerging brand awareness that positions itself as a source for unique and culturally significant jerseys. There are some mixed reviews about the quality of the jerseys, and some general concerns about buying from a young online retailer.

Copy Examples

• •Rep Your Roots: Show your love for the game with our vintage-inspired jerseys!
• •Relive the Glory Days: Shop our retro collection and celebrate football history.
• •Bold designs inspired by culture, crafted to stand out.
• •Worldwide Shipping Available! Get your favorite jersey delivered anywhere.
• •BUY 3 GET 1 FREE SALE! Limited time offer on all retro jerseys.