Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Personal and Relatable, Helpful and Customer-Oriented

Brand Values

• •Handmade Quality
• •Personalization and Customization
• •Customer Satisfaction
• •Creativity and Passion
• •Support Small Business

Best Practices

• •Create a Simple Tone of Voice Guide: Briefly document the key characteristics of your brand's voice (e.g., "Friendly, Passionate, Helpful"). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For Joanna's Cuties, this is likely individuals looking for personalized, crafty, and often giftable items. Tailor language to resonate with them (e.g., using emojis appropriately, relatable scenarios).
• •Be Authentic and Human: Let the passion for the craft shine through. Share behind-the-scenes glimpses or the story of the maker. Avoid overly corporate or robotic language.
• •Engage Consistently: Respond to comments and messages in the established brand tone across all platforms. This reinforces the brand personality and builds community.
• •Review and Refine: Periodically review your website copy, social media posts, and customer interactions to ensure they still align with your intended tone and values. Adjust as needed as the brand evolves.

Social Perception

Positive: Customers generally seem to appreciate the quality of the products, the customization options, and the aesthetic appeal. The handmade aspect is a significant draw. Community-Focused: For a small business, they appear to have a loyal following, particularly on Facebook, where customers engage with posts and share their purchases. Gift-Oriented: Many products are positioned as ideal gifts, and customers likely perceive the brand as a go-to for personalized presents. Trustworthy (within its niche): The open communication and visibility of the maker (Joanna) likely build trust among her customer base.

Copy Examples

• •Instagram Post (New Tumbler Design): "Sip in style with our latest custom tumbler! ✨ Handmade with love and a sprinkle of sass, just for you. What name or quote would YOU put on yours? Drop your ideas below or DM us to create your dream tumbler! #JoannasCuties #CustomTumbler #HandmadeWithLove #PersonalizedGifts #ShopSmall"
• •Facebook Ad (Seasonal Collection): "Fall is in the air, and so are our NEW cozy creations! 🍂 From personalized pumpkin spice latte tumblers to adorable autumn-themed sweatshirts, Joanna's Cuties has everything you need to celebrate the season. Click 'Shop Now' to find your new fall favorite! Limited stock available. #FallVibes #HandmadeFall #CustomGifts #JoannasCuties #SupportSmall"
• •Website Banner (Homepage): "Welcome to Joanna's Cuties! Your home for unique, handmade treasures. From personalized tumblers that tell your story to custom apparel you'll love to live in – let's create something special together!"
• •Email Newsletter Subject Line (Promotion): "💖 A Little Treat from Joanna's Cuties! 15% Off Your Next Personalized Order! 💖" (Body snippet: "Hey [Customer Name]! We're spreading a little handmade happiness your way. For a limited time, enjoy 15% off any custom item. It's the perfect excuse to treat yourself or snag that unique gift you've been thinking about!")
• •Product Description (Teacher Gift): "Show your favorite teacher some love with our super cute 'Best Teacher Ever' personalized tumbler! 🍎✏️ Each one is carefully handmade and can be customized with their name. It’s the perfect way to say 'thank you' for all they do. Durable, adorable, and guaranteed to make them smile! #TeacherGift #PersonalizedTeacherGift #HandmadeGift #JoannasCuties"