Brand Tone

Romantic & Sentimental, Elegant & Sophisticated, Personal & Inspiring, Trustworthy & Ethical

Brand Values

• •Celebrating Individuality & Love
• •Quality Craftsmanship
• •Ethical Sourcing & Practices
• •Timelessness & Beauty
• •Customer Connection

Best Practices

• •Maintain Transparency and Ethical Language: Consistently incorporate phrases related to ethical sourcing, quality craftsmanship, and the handcrafted nature of the jewelry to build and maintain trust.
• •Emphasize the 'personality-inspired designs' to help customers feel understood and connected to the product choices.
• •Highlight the brand's origin story rooted in the co-founders' daughters to give the brand a personal touch.
• •Showcase the custom design option, inviting customers to create a unique piece that reflects their individual style and love story.
• •Reinforce the offer of a 'FREE Fashion Sketch' upon email sign-up as a valuable, personalized touch.

Social Perception

The brand is perceived as romantic, elegant, personal, trustworthy, and ethical. Customers see the brand as celebrating individuality and love, offering quality craftsmanship, and being committed to ethical sourcing and practices.

Copy Examples

• •love stories become timeless treasures
• •celebrate the unique personality of every woman and the love story she carries
• •envision the moments your ring will witness
• •Sleek and Sophisticated
• •Timeless Modernity