Brand Tone

Calming & Relaxing, Friendly & Approachable, Enchanting & Magical, Customer-centric

Brand Values

• •Relaxation and Well-being
• •Quality and Design
• •Simplicity and Efficiency
• •Customer Connection
• •Creating Ambiance

Best Practices

• •Create a "Tone of Voice" Guide: Develop a simple document outlining the brand's core personality traits (e.g., Calming, Friendly, Enchanting, Whimsical, Sincere) with "do's and don'ts" for language. For instance, "Do: Use gentle, evocative language. Don't: Use aggressive sales tactics or overly technical jargon."
• •Focus on "Feelings": Consistently ask how the copy will make the customer *feel*. The aim is to evoke feelings of peace, wonder, and relaxation.
• •Use Storytelling (even in short snippets): Instead of just listing features, briefly paint a picture of the experience. For example, "Imagine the soft glow of jellyfish gently dancing as you unwind after a long day."
• •Maintain a Conversational and Approachable Style: Write as if you're speaking to a friend who is looking to make their home cozier and more peaceful. Use "we" and "you" to foster connection.
• •Ensure Consistency Across All Channels: The calming, friendly, and enchanting tone should be evident on the website, in any social media interactions (even if currently minimal), customer service emails, and product descriptions. Regularly review content to ensure it aligns.

Social Perception

Positive (Product-focused), Cautious (Brand Trust), Emerging Presence

Copy Examples

• •Headline (Calm, Enchanting): Drift into Dreamland. Bring the serene dance of the deep sea to your sanctuary with Jellyflow.
• •Product Description Snippet (Friendly, Relaxing): Tired of the everyday hustle? Our little team at Jellyflow handpicks unique treasures, like our popular Jellyfish Lamp, to wrap your room in a soft, calming glow. It's your daily dose of tranquility.
• •Social Media Post (Approachable, Magical): Transform your space from blah to ahhh! ✨ Our Jellyfish Lamp isn't just a light, it's a little piece of magic designed to help you unwind and smile. What room would you make a little more Jellyflow-cozy? #jellyflow #calmingspaces #homedecor
• •Email Subject Line (Customer-centric, Enchanting): A Little Magic For Your Home (And Soul) From Jellyflow 🧘‍♀️
• •About Us Snippet (Relaxing, Quality-focused): At Jellyflow, we believe your home should be your haven. That's why we're devoted to finding those special decor pieces – like our mesmerizing jellyfish lamp – that blend quality design with a touch of calming magic, helping you create a space where you can truly relax and recharge.