Brand Tone

bold, luxurious, confident, and aspirational

Brand Values

• •Bold Individuality & Self-Expression
• •Reimagining Tradition
• •Craftsmanship & Quality Materials
• •Storytelling & Legacy
• •Aspiration & Success

Best Practices

• •Embrace Bold Language: Use strong verbs and evocative adjectives that convey confidence, luxury, and individuality (e.g., "unleash," "command," "radiant," "iconic," "statement-making").
• •Highlight "Shine" and Materials: Consistently mention the diamond and crystal elements, as well as the quality of materials like stainless steel and gold plating, to reinforce the luxurious feel.
• •Focus on Self-Expression: Frame the watches as tools for personal expression and celebrating unique style, appealing to the desire to stand out.
• •Tell a Story: Weave in elements of the brand's heritage, design inspiration, or the aspirational lifestyle JBW represents.
• •Maintain an Empowering and Confident Voice: Address the customer directly with language that inspires them and reflects the brand's own self-assuredness.

Social Perception

Customers often describe JBW watches as beautiful, stylish, and eye-catching, particularly noting their shine and "bling" factor. Many appreciate the unique designs and the compliments they receive while wearing them.

Copy Examples

• •Don't just tell time. Make a statement. JBW: Reimagine Your Shine.
• •Crafted for the bold. Designed for the spotlight. Your JBW is waiting.
• •Beyond a watch. It's a JBW. Where legacy meets audacious design.
• •Unleash your confidence. Adorn your success. Experience JBW.
• •Dare to be different. Shine with JBW. Time, exquisitely reimagined.