Brand Tone

Professional & Experienced, Trustworthy & Reliable, Caring & Client-Focused, Approachable & Communicative, Dedicated & Committed

Brand Values

• •Trust
• •Quality Craftsmanship
• •Client Satisfaction
• •Integrity & Transparency
• •Care & Respect
• •Collaboration & Partnership
• •Excellence

Best Practices

• •Prioritize 'Trust' and 'Care': Ensure these core values are woven into messaging, whether explicitly stated or implied through tone and examples.
• •Emphasize Experience and Expertise, Humbly: Highlight the team's extensive experience and skill, but balance it with an approachable and client-focused tone. Avoid jargon where possible, ensuring clarity for all clients.
• •Focus on Client Benefits and Outcomes: Frame services around how they solve client problems or help them achieve their goals (e.g., 'a home you are proud of,' 'enhancing resident well-being').
• •Maintain a Professional yet Approachable Voice: Use clear, respectful language. While professional, the tone should also be welcoming and open to queries, reflecting statements like 'a member of our team is always happy to help!'
• •Show, Don't Just Tell, Through Specifics (where appropriate): Instead of just saying 'high quality,' briefly mention aspects like 'attention to detail,' 'skilled craftsmanship,' or the presence of a 'senior member of our team on-site' to substantiate claims. Use testimonials as concrete examples of the positive impact of your work.

Social Perception

Clients perceive them as delivering work to a 'high standard', are 'fully informed', 'respectful', 'reliable', and building good relationships.

Copy Examples

• •Headline: Building Your Vision, Brick by Brick, With Care. Body: At JBS, we don't just construct buildings; we build trust. With over 45 years of dedicated experience in construction and maintenance, our expert team is committed to bringing your project to life with unwavering quality and clear communication every step of the way. Partner with us for a seamless journey from concept to completion.
• •Headline: Your Space, Transformed. Your Peace of Mind, Guaranteed. Body: Looking to refurbish your care home, hotel, or residence? JBS offers bespoke solutions tailored to your unique needs. We pride ourselves on meticulous attention to detail and a client-focused approach, ensuring minimal disruption and results that you'll be proud of. Experience the JBS difference – where excellence is our promise.
• •Headline: More Than Construction – It's a Partnership. Body: For JBS, every project is a collaboration. From initial planning to the final touches, a senior member of our experienced team will be on-site, ensuring your vision is realized with precision and integrity. We're dedicated to transparent communication and delivering exceptional craftsmanship, making us the trusted choice for homeowners, care facilities, and leisure businesses.
• •Headline: Dedicated to Quality, Committed to You. Body: JBS has built a reputation for reliability and superior workmanship in building maintenance, refurbishment, and construction. We understand the importance of your space and approach every project with the care and dedication it deserves. Let our experienced professionals turn your plans into reality.
• •Headline: Building With Care, For Spaces That Matter. Body: Especially in sensitive environments like care homes, JBS excels in providing construction and refurbishment services with utmost respect and minimal disruption. Our team is attuned to the specific needs of residents and staff, ensuring safety and quality are paramount. Trust JBS to enhance your facility with professionalism and genuine care.