Brand Tone

Enthusiastic & Passionate, Direct & Product-Focused, Visually Driven, Approachable & Service-Oriented

Brand Values

• •Quality Products
• •Customer Satisfaction
• •Specialization/Expertise
• •Value/Fair Pricing
• •Accessibility

Best Practices

• •Stay Enthusiastic and Passionate: Use vibrant language that reflects a genuine love for automotive customization. Words like "epic," "transform," "unleash," "head-turning" can be effective when used appropriately.
• •Be Visually Descriptive: Even in text, evoke the visual appeal of the products. Talk about finishes, design details, and the overall impact on a vehicle’s look.
• •Keep it Clear and Concise: While enthusiastic, ensure the core message and product information are easy to understand. Avoid overly technical jargon unless addressing a highly specialized audience.
• •Use Strong Calls to Action: Guide the audience on what to do next, whether it's "Shop Now," "Explore the Collection," "DM for Details," or "Visit Our Website."
• •Incorporate User-Generated Content/Language (where appropriate): Reflect how customers talk about their car upgrades. This can make the brand more relatable and authentic within the enthusiast community. (e.g., "That perfect stance," "New wheel day vibes"). Ensure to always maintain a respectful and professional tone even when being informal.

Social Perception

Positive (among direct customers), Niche Automotive Community Focus, Visual Appeal is Key, Canadian Focused

Copy Examples

• •Headline (Website/Social Media Banner): "Upgrade Your Ride. Define Your Style. Shop Wheels & Tires at JB Performance."
• •Instagram Post: "Fresh set just landed! 🔥 [Wheel Brand & Model] in [Finish]. DM us to get yours or tap the link in bio to explore all options. #Wheels #CustomCar #CarUpgrade #[RelevantCarMake]"
• •TikTok Video On-Screen Text: "That new wheel feeling hits different. Specs: [Wheel Size/Brand], Tires: [Tire Size/Brand]. Get the look at jbperformanceinc.com!"
• •Facebook Ad: "Stop Dreaming, Start Driving. JB Performance Inc. offers a massive selection of top-brand wheels and tires to give your vehicle the ultimate upgrade. Quality, style, and performance delivered. Visit www.jbperformanceinc.com today! Free shipping on orders over $100 CAD."
• •Product Page Snippet: "The [Wheel Name] by [Brand]: Bold design meets road-ready performance. Crafted for enthusiasts who demand both style and substance. Available in multiple finishes and sizes to perfectly match your vision. Questions? Our experts are ready to help you find the perfect fit!"