Brand Tone

Bold and Expressive, Artistic and Creative, Inclusive and Liberating, Confident and Edgy, Aspirational yet Accessible (to its niche)

Brand Values

• •Authenticity
• •Individuality/Singularity
• •Creativity and Artistry
• •Inclusivity
• •Boldness/Fearlessness
• •Quality/Craftsmanship

Best Practices

• •Stay True to the 'Movement' Philosophy: Consistently reinforce the idea that JAYPICOUTURE is more than just clothing – it's a way of thinking and being.
• •Use inclusive language: Focus on self-expression for *all*.
• •Incorporate brand keywords: #JayPiris #CoutureProcess #FashionArtistry #JaypiCouture
• •Emphasize Individuality: Use words like 'your singular essence,' 'your narrative,' 'uniquely you.'
• •Showcase the artistic process: Highlight the designer's hands-on approach and creative transformations.

Social Perception

Innovative and Avant-Garde, Artistically Driven, Empowering, Emerging and Ambitious

Copy Examples

• •Shop JAYPICOUTURE.
• •#JayPiris #CoutureProcess #FashionArtistry #JaypiCouture
• •Unapologetically JAYPICOUTURE.
• •JAYPICOUTURE: A movement, a philosophy that redefines fashion.
• •Celebrate your singularity with JAYPICOUTURE.