Brand Tone

Luxurious, Nourishing, and Effective

Brand Values

• •Luxury
• •Quality
• •Natural Ingredients
• •Effective Results
• •Hair Health & Nourishment

Best Practices

• •Do: Emphasize natural ingredients like Argan oil and their benefits.
• •Do: Highlight the nourishing and repairing qualities of the products.
• •Do: Focus on the health and well-being of hair.
• •Don't: Make unsubstantiated claims or exaggerate results.
• •Do: Maintain a tone of luxury and quality, reflecting the 'Jawhara' association.

Social Perception

A luxurious and high-quality brand associated with effective hair care solutions, particularly for nourishment and repair using natural ingredients like Argan oil. Customers perceive the brand as delivering noticeable results and a pleasant sensory experience.

Copy Examples

• •Discover Jawhara's Argan Oil-infused hair care, where luxury meets nature for visibly healthier hair.
• •Experience the ultimate nourishment with Jawhara. Our sulfate-free formulas repair and revitalize, leaving your hair radiant.
• •Jawhara: Unlock the secret to luscious locks. Our expertly crafted blends, enriched with Argan oil, bring out your hair's natural beauty.
• •Transform your hair with Jawhara. Experience the difference of quality ingredients for unparalleled repair and shine.
• •Indulge your hair with Jawhara's exquisite range of hair care products. Formulated with the finest natural ingredients to deliver exceptional results.