Brand Tone

Friendly, Approachable, Aspirational yet Attainable, Community-Focused, Passionate about Fashion

Brand Values

• •Quality
• •Customer Service
• •Value
• •Personal Connection
• •Adaptability and Longevity

Best Practices

• •Embrace "Friendly Authority": Combine fashion knowledge and trend awareness with a warm, approachable, and helpful voice. Avoid overly technical jargon.
• •Highlight "Aspirational, Yet Attainable": Showcase both high-end and value-driven pieces, emphasizing the quality and style inherent in all offerings. Use inclusive language that appeals to a broad customer base.
• •Weave in the "Local & Personal" Touch: Reference their Suffolk heritage where appropriate, share stories about the team, and use customer testimonials (with permission) to build community.
• •Focus on "Quality and Value" in Product Descriptions: Go beyond just listing features; explain the craftsmanship, fabric, or unique design elements that provide value to the customer.
• •Maintain an "Enthusiastic and Passionate" Voice: Let genuine excitement for fashion and the curated collections shine through in all communications, from product descriptions to social media captions.

Social Perception

Trusted Local Retailer, Stylish and Desirable, Good Quality and Service, Community-Oriented

Copy Examples

• •Discover your new season signature piece. From timeless classics to the latest trends, Javelin brings you curated style that's both aspirational and attainable. #JavelinStyle #SuffolkFashion
• •More than just a store, we're a part of your story. For over 30 years, Javelin has been bringing quality fashion and friendly service to Suffolk. Come and say hello! #JavelinRetail #ShopLocal
• •That feeling when you find the perfect outfit! ✨ Our team is here to help you discover styles you'll love. Visit us in-store or online at javelinonline.co.uk. #FashionFinds #PersonalStyle
• •Javelin Rewards: Because loyalty looks good on you. Earn points with every purchase and enjoy exclusive perks. Sign up today! #JavelinRewards #StylePerks
• •From everyday essentials to standout statements, explore a world of fashion where quality meets value. What will you find at Javelin today? #DesignerLabels #IndieBrands #Menswear #Womenswear