Brand Tone

Empowering & Supportive, Edgy & Bold, Artistic & Expressive, Confident & Unapologetic, Playful (on TikTok)

Brand Values

• •Self-Love & Empowerment
• •Sustainability & Upcycling
• •Handmade & French Origin
• •Originality & Artistry
• •Resilience & Transformation

Best Practices

• •Embrace the "Empowerment" Narrative: Always weave in the core story of resilience, self-love, and "having your own back." This is the emotional anchor of the brand.
• •Use Strong, Confident Language: Employ words that are bold, unapologetic, and empowering. Avoid hesitant or overly delicate phrasing. Think "fierce," "unleash," "reclaim," "statement."
• •Highlight Artistry and Craftsmanship: Consistently mention the Parisian origin, handmade quality, and the artistic vision behind the designs (e.g., upcycled materials, unique motifs like hands).
• •Maintain an Edgy yet Supportive Voice: Balance the bold, slightly rebellious aesthetic with the supportive, understanding message. It's about being strong and self-assured, but also about the journey of getting there.
• •Be Authentic and Personal (where appropriate): Drawing from the founder's journey, allow for a sense of personal connection and authenticity in storytelling, particularly in "About Us" sections or brand narratives.

Social Perception

Emerging & Intriguing, Empowering for Women, Artistic & Statement-Making, Focus on Denim & Upcycling

Copy Examples

• •Headline: Your Story. Your Strength. Our Designs. Body: Jasmains Paris: More than fashion, it's a reminder that you've always had your own back. Crafted in Paris from upcycled fabrics, each piece tells a tale of resilience and reclaimed power. Wear your journey.
• •Instagram Caption (for a denim piece with hand motif): They say wear your heart on your sleeve. We say wear your power on your denim. Our signature hands are here to hold you, empower you, and remind you: You are whole. #JasmainsParis #IWillAlwaysHaveYourBack #UpcycledDenim #ParisianFashion #EmpoweredStyle
• •Product Description (for an edgy top): Unleash your inner fire with the [Product Name] top. Bold lines, unexpected details, and the Jasmains promise of unwavering self-belief. This isn't just a top; it's an attitude. Made in Paris, designed to turn heads and awaken confidence.
• •Brand Story Snippet (for website "About Us"): Born from heartbreak, built on strength. Jasmains Paris began as a way to mend, to create, to rediscover. Now, we transform upcycled fabrics into art that empowers. Each stitch is a testament to healing, each design a celebration of the woman who has her own back.
• •Short Ad Copy: Jasmains Paris. Parisian design. Upcycled soul. Unapologetically you. Discover the collection that’s got your back.