Brand Tone

Elegant, Traditional, Accessible, Aspiring, Quality-Focused

Brand Values

• •Tradition & Craftsmanship
• •Elegance & Style
• •Customer Connection
• •Joy & Celebration
• •Sustainability

Best Practices

• •Use elegant and descriptive language when highlighting the craftsmanship and materials (e.g., Karandi, Chikankari).
• •Incorporate cultural references and celebrate South Asian traditions in your copywriting.
• •Maintain an accessible and engaging tone on social media platforms by using relevant hashtags and creating short, informative content.
• •Emphasize the brand's commitment to sustainability by highlighting the 'plant a tree' initiative.
• •Encourage customer engagement by asking questions, providing styling tips, and responding to comments and reviews promptly.

Social Perception

A provider of traditional and festive Pakistani/South Asian attire; An emerging online brand

Copy Examples

• •Indulge in the timeless elegance of our Royal Chikankari collection, crafted with the finest natural materials.
• •Discover the perfect blend of tradition and style with our embroidered shawls, adding a touch of grace to any ensemble.
• •Shop Now and experience the blooming and vibrant colors of our Summer collection. Limited stock available!
• •Make a statement this Eid with our exclusive Eid Edit collection, designed to celebrate the joyous occasion.
• •With every purchase, you're not just buying a garment, you're contributing to a greener future. We plant a tree with every sale.