Brand Tone

Passionate & Enthusiastic, Wellness-focused & Nurturing, Artisanal & Quality-conscious, Engaging & Community-oriented, Creative & Inspiring

Brand Values

• •Wellness & Health: Central to the brand's mission, promoting a healthy and balanced lifestyle through their teas.
• •Quality & Purity: Commitment to 100% organic, ethically sourced, and natural ingredients, hand-blended in small batches.
• •Authenticity & Passion: Driven by the founder's personal journey and genuine love for tea and its benefits.
• •Customer Experience & Connection: Focus on creating enjoyable moments and fostering a community of tea lovers.
• •Sustainability: Uses eco-friendly, BPA-free, resealable packaging.
• •Innovation & Craftsmanship: Pride in creating unique, award-winning tea blends developed by a tea sommelier.

Best Practices

• •Embrace Storytelling: Consistently weave the founder's passion, the origin of the blends, and the "why" behind Jaroma Tea into communications. This reinforces authenticity and connection.
• •Focus on Sensory Language: Use vivid descriptions that appeal to taste, smell, and sight ("enchanting aromas," "vibrant flavours," "cosy hug in a mug") to convey the unique experience of the teas.
• •Highlight Wellness & Benefits Authentically: Clearly communicate the health benefits of the organic ingredients without making unsubstantiated claims. Connect these benefits to everyday well-being (e.g., "perfect for unwinding," "boosts immune function").
• •Foster Community & Engagement: Actively ask questions, encourage sharing of experiences (#JaromaTeaJourney, #JaromaCreations), and respond to comments in a warm, approachable manner across all platforms.
• •Maintain Visual Cohesion: Ensure that all visuals (photography, videography, graphics) align with the natural, wellness-focused, and slightly magical aesthetic of the brand, complementing the written tone.

Social Perception

High-Quality & Premium, Effective for Wellness, Trustworthy & Passionate Founder, Creative & Enjoyable, Good Customer Service

Copy Examples

• •Headline: Sip Your Way to Serenity. ✨ Discover the Magic of Jaroma. Body: Hand-blended in small batches with 100% organic herbs and a whole lotta love. Our award-winning wellness teas are more than just a drink; they're your daily ritual for calm and rejuvenation. What blend will you explore today? #JaromaTea #WellnessJourney #OrganicGoodness
• •Headline: From Our Heart to Your Cup: The Jaroma Tea Promise. ❤️ Body: It all started with a passion for nature's finest gifts. Founder Tanja pours her heart and expertise as a tea sommelier into every unique Jaroma blend. Experience the vibrant flavours and enchanting aromas that have won us gold! Taste the difference passion makes. #ArtisanTea #GoldenLeafWinner #EthicallySourced
• •Headline: Unwind, Refresh, Rejuvenate. Your Wellness Adventure Starts Here. Body: Feeling the call for a moment of peace? Our [Specific Tea Name, e.g., Night Owl] tea is a gentle hug in a mug, crafted with calming botanicals to help you melt away stress and find your bliss. Naturally caffeine-free, purely delicious. #SelfCareSips #NaturalWellness #JaromaMoment
• •Headline: Shake Up Your Sips! Creative Tea Recipes with Jaroma.🍹 Body: Who says tea is just for cold days? Our versatile Blue Magic tea transforms into a stunning iced mocktail! 💜 Get inspired and share your own #JaromaCreations with our vibrant community of tea lovers. Let's brew some fun! #TeaMocktail #BlueButterflyTea #SummerVibes
• •Headline: Taste the Award-Winning Difference. Why Jaroma Stands Out. Body: We're so proud our Cherry Berry blend took home the Gold! 🥇 It’s a testament to our commitment to quality, from ethically sourced organic ingredients to the final, fragrant sip. Experience the taste that judges and tea lovers adore. #AwardWinningTea #AustralianOwned #QualityYouCanTaste