Brand Tone

Aspirational & Elegant, Modern & Stylish, Comfort-focused & Relaxing, Nature-Oriented & Harmonious, Confident & Quality-Driven, Accessible & Friendly

Brand Values

• •Quality & Durability
• •Modern Design & Aesthetics
• •Comfort
• •Sustainability & Harmony with Nature
• •Customer Satisfaction
• •Affordability (within premium quality)
• •Personalization & Expression

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., elegant, modern, warm, confident), preferred vocabulary (e.g., "sanctuary," "serene," "crafted" vs. "made," "built"), and phrases to avoid. Share this guide with everyone who writes for the brand.
• •Focus on "Outdoor Living" as an Experience: Frame copy around the moments and feelings customers will experience with the furniture (relaxation, connection, hosting, enjoying nature) rather than just listing product features. Use evocative language that paints a picture.
• •Highlight Quality and Craftsmanship with Sophistication: When discussing materials and durability (like "powder-coated aluminum," "handwoven wicker," "sustainable teak"), use language that conveys premium quality and thoughtful construction without being overly technical or boastful. Emphasize the longevity implied by "weathers moments, not just seasons."
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the elegant and modern imagery used on the website and social media. The words should complement the aspirational lifestyle being presented.
• •Be Consistent Across All Channels: Whether it's a product description, a social media update, an email newsletter, or a customer service response, the core brand tone (elegant, modern, comfort-focused, nature-inspired) should be recognizable. Regularly review content across platforms to ensure consistency.

Social Perception

Positive Reputation, Good Value for Money, Stylish and Modern, Reliable

Copy Examples

• •Headline: Jardina: Where Modern Design Meets Your Outdoor Sanctuary. Body: Elevate your open-air moments with furniture that blends sophisticated style with enduring comfort. Discover collections designed to transform your patio into a haven of relaxation and timeless elegance. Your personal escape, beautifully furnished.
• •Social Media Post (with an image of a stylish patio set): Caption: Reimagine your outdoor living. Our [Collection Name] set brings European-inspired design and luxurious comfort to your doorstep. Crafted for serene mornings and unforgettable evenings under the stars. Outdoor, all yours. #JardinaLiving #OutdoorElegance #ModernPatio
• •Product Description Snippet (for a sofa set): Indulge in the art of outdoor lounging. The [Product Name] sofa set, with its sleek lines and plush, weather-resistant cushions, invites you to unwind in style. Experience the perfect fusion of nature's tranquility and modern craftsmanship, designed to weather life’s most beautiful moments.
• •Email Subject Line: Create Your Dream Outdoor Oasis with Jardina's New Arrivals Email Body Snippet: Hi [Customer Name], This season, transform your backyard into an extension of your home. At Jardina, we craft more than just furniture; we craft experiences. Explore our latest collections where innovative design embraces natural harmony, ensuring every piece is an invitation to relax and reconnect.
• •Brand Tagline Variation: Jardina: Modern Comfort. Outdoor Soul. Short Ad Copy: Don’t just decorate your patio, define it. With Jardina, discover outdoor furniture that speaks to your style and endures through every season. Experience the thoughtful design, sustainable quality, and the art of outdoor living.