Brand Tone

Friendly and Approachable, Enthusiastic and Positive, Helpful and Informative, Relatable, Slightly Playful/Casual

Brand Values

• •Customer Satisfaction
• •Affordability/Value
• •Style and Comfort
• •Quality (Hand-Picked)
• •Confidence Boosting
• •Community (Implicit)

Best Practices

• •Know Your Audience, Speak Their Language: Understand who the Jane + Jo customer is (likely women seeking trendy, affordable, and comfortable fashion) and use language, references, and a level of formality that resonates with them. Keep it friendly and relatable.
• •Prioritize 'Feel Good' Messaging: Continuously weave in the benefit of how the clothes will make the customer *feel* – confident, beautiful, comfortable, stylish. This aligns with their core goal.
• •Be Enthusiastic and Positive (Authentically): Let genuine excitement for the products shine through. Use positive adjectives and an upbeat tone, but avoid hype that feels inauthentic or overly pushy. Emojis can be used judiciously to enhance this.
• •Balance Style with Practicality: Highlight both the trendiness/attractiveness of the items and their wearability/comfort/value. This reflects their core offering of 'stylish + comfortable pieces that won't break the bank.'
• •Create a Simple Tone of Voice Guide: Even a one-page guide with 'We Say This / Not That' examples, key brand adjectives (e.g., friendly, approachable, stylish, comfy, affordable, confident), and preferred salutations/closings can help anyone writing copy to stay consistent.

Social Perception

Trusted Local/Online Boutique, Good Quality for the Price, Stylish and On-Trend, Positive Customer Service, Relatable and Authentic

Copy Examples

• •☀️ Hello sunshine & hellooo to your new favorite dress! 😍 This beauty just landed, and we're obsessed with its flowy fit and super soft feel. Perfect for brunch with the girls or that upcoming vacay. Trust us, you'll want to live in this one! 😉 Tap to shop before it's gone! #janeandjo #newarrival #summerdress #ootd #feelgoodfashion
• •Tired of clothes that look cute but feel meh? 🙋‍♀️ At Jane + Jo, we believe you deserve BOTH! ✨ Discover our hand-picked collection of stylish AND comfy pieces that won't break the bank. From everyday essentials to those special occasion showstoppers, we've got you covered. Feel beautiful, feel confident. Shop Jane + Jo today! 👉 [Link to website]
• •Treat Yourself! 😉 Up to 40% Off Your Fave Styles is ON! (Body Snippet): Hey gorgeous! Ready for a little closet refresh without the guilt? Our sale is officially here, packed with those comfy, stylish pieces you love, now at prices you'll love even more. Don't miss out on snagging that top you've been eyeing! Happy shopping! xo, The J+J Team
• •Get ready to meet your new go-to sweater! Seriously, this knit is like a warm hug on a chilly day. 🤗 Ultra-soft, perfectly oversized (but still flattering!), and so easy to style with jeans or leggings. Whether you're running errands or cozying up on the couch, this is the one you'll reach for again and again. Hand-picked for quality and ultimate comfort, just for you! ✨
• •Style You'll Love, Comfort You'll Crave. ✨ Shop Jane + Jo for hand-picked fashion that makes you feel amazing, every day. Free shipping on orders over $XX!