Brand Tone

Enthusiastic and Passionate, Community-Focused and Engaging, Informative and Helpful, Approachable and Friendly, Trustworthy and Reliable

Brand Values

• •Passion for Collecting
• •Community
• •Authenticity and Trust
• •Customer Focus
• •Accessibility

Best Practices

• •Speak Like a Fellow Collector: Use language and references that resonate with the TCG community. Show genuine enthusiasm and understanding of the hobby.
• •Prioritize Community Engagement: Actively ask questions, encourage sharing, and respond to comments and messages in a friendly and approachable manner. Make customers feel like part of a shared passion.
• •Be Transparent and Trustworthy: Clearly communicate information about products, pre-orders, shipping, and authenticity. Honesty builds long-term customer loyalty.
• •Inject Passion into Every Communication: Whether it's a product description or a social media update, let the love for TCGs shine through. Avoid overly corporate or dry language.
• •Maintain a Consistent Voice Across All Platforms: Ensure that the tone on the website, Facebook, TikTok, and any other communication channels is cohesive and recognizably 'Jamie's Trading Cards.' Develop simple brand voice guidelines if multiple people are creating content.

Social Perception

Positive, Reliable Source, Engaged with the Community, Knowledgeable

Copy Examples

• •🔥 Fresh Drop! 🔥 The latest [TCG Name] set has just landed at Jamie's Trading Cards! Get ready to chase those grails and power up your decks. What card are you hunting for in this set? Let us know in the comments! Shop now: [Link]
• •Don't Miss Out! Secure Your [Upcoming TCG Product] Today! Pre-orders are LIVE – join the hype and guarantee your stash from Australia's home for TCGs. Passionate collectors know, Jamie's has you covered. [Link to Pre-Order]
• •Is today the day we pull a [Chase Card Name]?! 🤯 Let's rip into some [TCG Name] packs! What's the best pull you've ever had? Duet this or share in the comments! #TCG #Pokemon #TradingCards #CardCollector #JamiesTradingCards #[TCGSpecificHashtag]
• •Collector's Corner! 🌟 This week, we're shouting out [Customer's Social Media Handle or Name, with permission] for their awesome [TCG Name] collection display! We love seeing your passion. Want to be featured? Tag us in your TCG setup photos! Remember, at Jamie's, we're all about the community.
• •Level up your collection with confidence! This [Product Name] is 100% authentic, factory-sealed, and sourced directly from official distributors. At Jamie's Trading Cards, we're collectors too, so we know how important genuine products are. Add to your cart and get ready for your next epic pull!