Brand Tone

Aspirational yet Accessible, Sophisticated & Chic, Friendly & Engaging, Helpful & Informative

Brand Values

• •Quality
• •Style & Curation
• •Customer Focus
• •Individuality
• •Contemporary Fashion

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated, friendly, witty, informative) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Understand who you are talking to. Tailor your language, references, and level of formality to resonate with your target customer (e.g., fashion-conscious women, likely aged 25-55+).
• •Use Consistent Terminology: Whether it's referring to 'collections' vs. 'ranges,' or 'clients' vs. 'customers,' stick to a consistent set of terms that align with your brand's level of formality and sophistication.
• •Read Aloud: Before publishing, read your copy aloud. This helps to catch awkward phrasing, ensure a natural flow, and check if it truly sounds like your brand. Does it feel aspirational yet accessible? Is it engaging?
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and email marketing to ensure they still align with your intended brand tone and values. As your brand evolves, your voice may need slight adjustments.

Social Perception

Positive, Fashion-Forward, Trusted, Community-Oriented (potentially)

Copy Examples

• •New Arrival Post (Instagram/Facebook): Step into effortless elegance. ✨ Our latest collection has just landed, featuring dream-worthy dresses and chic separates perfect for your sunny escapades and city nights. Discover your new favourite piece. #JamesStBoutique #NewArrivals #StyleInspiration #AustralianFashion
• •Website Homepage Banner: Curated for the Modern Woman: Discover Timeless Style & Contemporary Designs at James St Boutique.
• •Email Subject Line (Promotion): A Style Treat Just For You 💌 | Unlock Exclusive Savings Inside!
• •Product Description Snippet (for a dress): Crafted from luxurious breathable linen, this midi dress drapes beautifully, offering a flattering silhouette for any occasion. From garden parties to sunset dinners, embrace sophisticated comfort. Pair with strappy sandals for a daytime look or elevate with heels for evening allure.
• •About Us Page Excerpt: At James St Boutique, we believe fashion is more than just clothing – it's a way to express your unique story. We meticulously curate our collections, bringing you pieces from coveted Australian and international designers that blend timeless quality with contemporary flair. Join us in celebrating individual style.