Brand Tone

Appreciative, slightly sentimental, urgent, direct, stylish, helpful, available.

Brand Values

• •Community/Connection
• •Dedication/Passion
• •Customer Satisfaction
• •Quality/Style
• •Longevity/Experience

Best Practices

• •Develop a Brand Voice Guide: Document the brand's personality, tone (e.g., appreciative, urgent for the sale; stylish, elegant for products), core values, and target audience. This serves as a reference for all content creators.
• •Use Consistent Language and Terminology: Reflect the brand's values in word choices. If the brand values community and warmth, use welcoming and inclusive language. For product descriptions, maintain the focus on style, comfort, and elegance.
• •Tell a Cohesive Story: Ensure all communications, from website copy to sale announcements, align with the overarching brand narrative (e.g., the story of 26 years of passion and community, now concluding with a thank you sale).
• •Maintain Tone Across All Channels: Even if social media isn't active, any customer service interactions (email) should reflect the stated helpful and caring tone. If new channels were to be used, the tone should be consistent there too.
• •Review and Refine Regularly: Periodically review website copy, email templates, and any other communications to ensure they still accurately reflect the desired brand tone and values, adapting as necessary (e.g., the shift in tone for a closing sale).

Social Perception

Heavily influenced by the closing sale, potentially seen as a final opportunity to get products at a discount. Positive historical perception among its customer base due to claim of 'More than 150,000 satisfied customers'.

Copy Examples

• •Headline: After 26 Wonderful Years, It's Time to Say Goodbye. Our Final Thank You: Up to 80% Off Everything! Body: We've poured our hearts into every stitch and style for over two decades, creating a community we cherish. As we, Olivia & Nathan, retire, we're clearing our inventory with massive discounts. Find your final James and Mary Miami treasure before it's all gone. Thank you for being part of our journey.
• •Headline: A Bittersweet Farewell: Shop Our Legacy Collection at Up to 80% Off! Body: For 26 years, James and Mary Miami has been about more than just clothes; it's been about creating a warm, welcoming space for you. As we close this chapter, take a piece of our story home with you. Deep discounts on all remaining stock.
• •Headline: Your Last Chance for James and Mary Miami Style – Everything Must Go! Body: We're retiring! To celebrate 26 years of fashion and community, enjoy unprecedented savings of up to 80% storewide. From chic dresses to stylish bags, don't miss out on these final offers.
• •Headline: Thank You for 26 Amazing Years! Our Retirement Sale is ON – Up to 80% Off! Body: It's with gratitude that we announce our retirement and the closing of James and Mary Miami. We've loved being part of your wardrobe. Shop our final collection now and enjoy a heartfelt discount on us.
• •Headline: The End of an Era: Score Up to 80% Off in Our James and Mary Miami Closing Sale! Body: After 26 years of dedication to style and our wonderful community, we're closing our doors. This is your last opportunity to own a piece from James and Mary Miami. Help us clear our inventory – shop now for incredible savings!