Brand Tone

Empowering, Stylish, Community-Focused, Energetic, Direct & Sales-Oriented

Brand Values

• •Quality
• •Comfort & Functionality
• •Style & Aesthetics
• •Customer Satisfaction
• •Accessibility/Affordability
• •Empowerment
• •Inclusivity

Best Practices

• •Speak Your Customer's Language: Use words and phrases that resonate with your target audience (active, style-conscious women). Incorporate terms they use, like "buttery soft," "squat proof," and "hugs all the right places," which are already present in reviews.
• •Emphasize "Feel Good" Empowerment: Focus copy on how the activewear makes the wearer feel (confident, powerful, comfortable, beautiful) rather than just on product features.
• •Be Visually Evocative but Authentic: Use descriptive language that helps customers imagine wearing the product ("skin hugging," "buttery smooth"). Pair this with authentic visuals on social media, including user-generated content.
• •Maintain an Energetic & Positive Vibe: Especially on platforms like TikTok and Instagram, use upbeat language, emojis where appropriate, and a generally optimistic and encouraging tone.
• •Be Direct and Clear in Calls to Action: While being empowering and stylish, ensure that calls to action ("Shop Now," "Discover the Collection," "Join the Tribe") are clear, concise, and drive towards the desired action, especially during sales promotions.

Social Perception

Positive Customer Experience, Appreciation for Material and Fit, Engaged Community (on a smaller scale), Seen as a Reliable Small Business, Limited broader public awareness

Copy Examples

• •Headline: Feel Invincible. Look Incredible. Body: Our new Aura Seamless Set isn't just activewear, it's your second skin. Designed in Australia to hug every curve and move with you, from intense workouts to your well-deserved coffee run. Ready to unleash your power? Shop Jagrrr Active. #JagrrrPower #SeamlessComfort
• •Headline: Your Go-To for Gains & Good Vibes. Body: Buttery-soft fabric that’s 100% squat-proof? Yes, please! Our community is raving about the new Flex Collection. See why Jagrrr Active is becoming Australia's favourite. Tap to explore and join the movement! #JagrrrFlex #AussieActivewear
• •Headline: Confidence Woven In. Body: It’s more than just a look, it’s a feeling. The kind of feeling you get when your activewear fits perfectly, supports you endlessly, and makes you feel ready for anything. Discover your confidence boost with Jagrrr Active. #JagrrrConfidence #ActiveLifestyle
• •Headline: From Workout to Wow! ✨ Body: Our versatile bodysuits and seamless sets are designed to keep up with your dynamic life. Crush your PB at the gym, then own your day in style. Effortless, empowering, essential. That's Jagrrr. #JagrrrStyle #FitFashion
• •Headline: Join the Jagrrr Tribe! Loved by Aussies. Body: "This whole set is just divine!! The fabric is so buttery smooth and hugs all the right places!" - Happy Customer. We're obsessed with creating activewear you'll live in. Share your #Jagrrr moments with us! Shop the hype.