Brand Tone

Empowering & Confident, Luxurious & Elegant, Inspirational & Aspirational, Modern & Stylish

Brand Values

• •Empowerment
• •Well-being
• •Quality & Craftsmanship
• •Innovation
• •Timeless Style
• •Happiness & Memory Making
• •Ethical & Sustainable Sourcing

Best Practices

• •Frame messaging around building confidence and making the wearer feel their best. Use strong, positive verbs and affirmations.
• •Consistently mention the feel of the luxurious fabrics, the quality of the craftsmanship, and the flattering fit. Use evocative adjectives.
• •Associate the swimwear with aspirational experiences like travel, creating memories, and investing in personal happiness. Tell stories.
• •Use sophisticated but accessible language. Avoid overly casual slang while still being engaging and modern.
• •Reinforce that the swimwear is designed not just for appearance but for feeling good and comfortable, adapting to the body's needs.

Social Perception

Customers generally perceive JAG London positively, with high ratings for product quality and customer service. The brand is seen as a premium swimwear label that successfully combines style, comfort, and a sense of empowerment. The association with luxurious travel destinations and high-quality materials likely contributes to a perception of sophistication and aspiration.

Copy Examples

• •Headline: Dive into Confidence. Discover JAG London. Body: Our luxurious swimwear is more than just a style statement; it's an embrace of your unique beauty. Crafted to flatter, designed to empower. #JAGLondon #InvestInYourself
• •Headline: Memories Woven in Every Stitch. Body: From sun-drenched beaches to hidden coves, let JAG London be part of your unforgettable moments. Experience the perfect blend of timeless design and innovative comfort. #MakeHappyMemories #LuxurySwimwear
• •Headline: Feel the Difference. Embrace Your Silhouette. Body: Indulge in our exquisitely soft fabrics and designs that move with you. JAG London swimwear: where well-being meets effortless elegance. #JAGWellbeing #ConfidentYou
• •Headline: Inspired by Wanderlust. Designed for You. Body: Channel the spirit of Mykonos and the allure of Ibiza with our latest collection. Timeless pieces that celebrate your journey and your style. #JAGDestinations #ModernClassics
• •Headline: Ethically Sourced. Exquisitely Crafted. Effortlessly You. Body: Look good, feel good, do good. Our sustainably sourced swimwear is designed with passion and precision, empowering you to shine. #SustainableStyle #JAGLondonEmpowers