Brand Tone

Educational and Informative, Authentic and Passionate, Respectful and Cultural, Ethical and Responsible, Elegant and Timeless

Brand Values

• •Cultural Preservation
• •Authenticity and Quality
• •Ethical Practices and Fair Trade
• •Sustainability and Environmental Responsibility
• •Education
• •Community Empowerment
• •Legacy and Heritage

Best Practices

• •Emphasize Heritage and Storytelling: Always weave in the rich history of Mayan jade and the story of Jade Maya's origins. Use phrases that evoke ancient traditions, archaeological discovery, and cultural significance.
• •Highlight Authenticity and Quality: Consistently mention "genuine jadeite jade," the direct sourcing "from mine to showroom," and the skilled craftsmanship of Guatemalan artisans.
• •Integrate Ethical Messaging: Subtly but regularly include phrases related to "fair trade," "sustainability," "supporting local communities," and "ethical sourcing" to reinforce these core values.
• •Maintain an Educational and Passionate Voice: Share knowledge about jade's properties, symbolism, and different varieties (e.g., lavender, imperial, galactic gold) with enthusiasm. Encourage customers to learn and appreciate the deeper meaning of their purchase.
• •Use Elegant and Respectful Language: Reflect the preciousness of jade and the respect for Mayan culture in the choice of words. Avoid overly casual or trendy slang. Focus on terms like "timeless," "exquisite," "sacred," and "heritage."

Social Perception

Positive Reputation for Quality and Authenticity, Appreciation for Cultural Connection, Trusted Source, Association with Tourism and Guatemalan Identity, Ethical Brand Image

Copy Examples

• •Headline: Own a Piece of Eternity: Discover the Sacred Jade of the Maya. Body: For millennia, jade was cherished by the Maya as a symbol of life, fertility, and power. At Jade Maya, we honor this ancient tradition, bringing you authentic jadeite jewelry, ethically sourced and handcrafted by Guatemalan artisans preserving ancestral techniques. Wear not just a jewel, but a story.
• •Headline: More Than Jewelry, It's a Legacy: Jade Maya - 50 Years of Authenticity. Body: Founded by archaeologists in 1974, Jade Maya is dedicated to the rediscovery and preservation of Guatemala's most precious stone. Each piece is a testament to our commitment to quality, fair trade, and the vibrant Mayan culture. Invest in timeless beauty and support a living heritage.
• •Headline: The Mystical Allure of Lavender Jade: A Symbol of Love and Serenity. Body: Unearth the subtle magic of Lavender Jade, a rare and captivating variety believed to inspire love, dreams, and inner peace. Our collection, mined and polished in Guatemala, offers unique pieces that speak to the soul. Find your tranquil treasure at Jade Maya.
• •Headline: Ethically Sourced, Artfully Crafted: The Jade Maya Promise. Body: At Jade Maya, we believe true beauty shines from within. That's why our jade is responsibly mined and our artisans are supported through fair trade practices. Choose jewelry that not only adorns but also empowers communities and protects our shared heritage.
• •Headline: Connect with Ancient Wisdom: The Mayan Calendar in Jade. Body: Carry the wisdom of the ancient Maya with you. Our Mayan Sign Necklaces feature glyphs representing the sacred Cholq´ij calendar, intricately carved in genuine Guatemalan jade. Discover your sign and wear a powerful symbol of your unique energy.