Brand Tone

Helpful, Informative, Aspirational, Motivational, Community-Oriented, Friendly, Direct and Sales-Oriented

Brand Values

• •Health and Wellbeing
• •Innovation
• •Customer Service and Accessibility
• •Family and Home
• •Transformation and Self-Improvement

Best Practices

• •Always Emphasize "Ubah HidupMu" (Change Your Life): Weave this core aspirational message into various content pieces, showing how different products contribute to a better life, whether it's through health, comfort, or confidence.
• •Speak as a "Sahabat" (Friend): Use warm, approachable, and supportive language. Address customers directly and foster a sense of community in your communications. Avoid overly technical jargon unless explaining a specific product benefit clearly.
• •Focus on Solutions and Benefits, Not Just Features: While features are important, always tie them back to how they help the customer achieve their goals for a healthier, more comfortable, or better life.
• •Be Informative and Helpful: Provide genuine value through tips, tutorials, and clear product information. This builds trust and positions Jaco as an expert and reliable partner.
• •Maintain Visual and Verbal Consistency Across Platforms: Ensure that the friendly, aspirational, and helpful tone is reflected not only in text but also in the imagery and video content used on the website, social media, and other marketing materials. Job descriptions already allude to this by mentioning collaboration with creative teams.

Social Perception

Established and Trusted, Providers of Solutions for a Better Lifestyle, Accessible and Convenient, Innovative

Copy Examples

• •(Product: K-Walk Energy Sandals) - Headline: Step Into a Healthier You, Every Day! Body: Discover the comfort and energy of K-Walk. Designed to support your wellbeing with every step. Join the #SahabatJaco community and #UbahHidupMu for the better! CTA: Shop K-Walk Now & Feel the Difference!
• •(Product: Kozuii Slimming Suit) - Headline: Your Confidence, Beautifully Shaped. Body: Kozuii Slimming Suit is here to help you on your journey to a more confident self. Comfortable, supportive, and designed for your lifestyle. CTA: Embrace Your Transformation. Learn More.
• •(General Brand Awareness) - Headline: Jaco: Your Partner in Health, Home & Happiness. Body: For over 35 years, Jaco has been committed to bringing innovative solutions to Indonesian families. From a healthier lifestyle to a more comfortable home, we're with you every step of the way. CTA: Explore Our Range & Start Your #UbahHidupMu Journey!
• •(New Store Opening Announcement) - Headline: Good News, [City Name]! Jaco is Now Closer to You! Body: We're thrilled to announce the opening of our new store at [Mall Name]! Come visit us, explore your favorite products, and let our friendly team assist you. Can't wait to see our #SahabatJaco there! CTA: Find Us Here! [Link to address/map]
• •(Health & Wellness Tip - Social Media) - Headline: Small Changes, Big Impact! #JacoTips Body: Did you know that [brief health tip related to a product category, e.g., "staying hydrated can boost your energy"]? Jaco is here to support your wellness journey. What are your favorite healthy habits? Share below! #UbahHidupMu CTA: Discover Products for a Healthier Lifestyle! [Link to relevant category]