Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Accessible & Welcoming, Authentic & Local, Community-Focused, Adventurous

Brand Values

• •Quality & Dependability
• •Accessibility & Affordability
• •Customer Satisfaction & Service
• •Expertise & Education
• •Passion for Fly Fishing
• •Connection to Place (Jackson Hole)
• •Conservation (Implied/Associated)

Best Practices

• •Speak from a Place of Passion and Expertise: Always let the genuine love for fly fishing and deep knowledge of the Jackson Hole area shine through. Use specific, evocative language that resonates with fellow anglers.
• •Prioritize Accessibility and Inclusivity: While showcasing expertise, ensure the language remains welcoming and understandable, especially when addressing beginners. Avoid overly technical jargon without explanation. Emphasize how the brand helps make fly fishing attainable.
• •Anchor to Authenticity and Local Identity: Consistently reference Jackson Hole, the local rivers, and the unique aspects of fishing in the region. This reinforces the brand's roots and unique selling proposition.
• •Focus on Quality and Value, Not Just Price: While affordability is a key value, frame it in the context of receiving high-quality, dependable gear for that price. Highlight the craftsmanship and durability.
• •Foster a Sense of Community: Use language that invites engagement, shares experiences, and makes customers feel like they are part of a larger group of passionate anglers connected by JHFLYCO and the waters of Jackson Hole.

Social Perception

Positive for Product Quality and Value, Helpful and Knowledgeable (especially for beginners), Authentically Local, Growing Online Presence, Trustworthy, Some Mixed Feedback on Tying Materials (from one source), Good Reputation for Guided Trips (if directly offered or through close partners)

Copy Examples

• •Headline: Your Jackson Hole Adventure Starts Here. Body: The Snake River is calling. Gear up with JHFLYCO's expertly crafted flies and dependable tackle, designed right here in the heart of the Tetons. Quality you can trust, at prices that get you on the water. #JHFLYCO #JacksonHoleFlyFishing #FishLocal
• •Headline: Tied with Passion. Fished with Confidence. Body: Each Jackson Cardinal Fly is meticulously handcrafted by anglers, for anglers. We pour our local knowledge and love for the sport into every pattern, so you can cast with the confidence that comes from true quality. Explore our collection and feel the difference. #FlyFishing #PremiumFlies #JHFLYCODifference
• •Headline: First Cast? Or Seasoned Pro? We Speak Your Language. Body: At Jackson Hole Fly Company, we believe everyone deserves the thrill of a tight line. From affordable, high-quality starter kits to the specialized gear seasoned anglers demand, we're here to outfit your passion. Let our expertise guide you. #FlyFishingForAll #AccessibleAngling #JacksonHoleExperts
• •Headline: The Soul of Jackson Hole, In Your Fly Box. Body: More than just a shop, we're part of the fabric of Jackson Hole. Our flies are born from these waters, our gear tested on these banks. Experience the authentic spirit of Teton fly fishing with JHFLYCO. #AuthenticJacksonHole #FlyFishWY #LocalKnowsBest
• •Headline: Gear That Works as Hard as You Do. Without Breaking the Bank. Body: We cut out the middleman, not the quality. Jackson Hole Fly Company delivers dependable, guide-tested fly fishing gear directly to you. So you can invest in your passion, not just a price tag. Shop smart, fish hard. #DirectToYou #QualityGear #SmartAngler #JHFLYCO