Brand Tone

Elegant & Delicate, Personal & Caring, Whimsical & Quirky, Accessible Luxury, Empowering

Brand Values

• •Quality Craftsmanship
• •Unique & Meaningful Design
• •Customer Delight
• •Fairness & Accessibility
• •Passion & Love for the Craft
• •Eco-consciousness

Best Practices

• •Emphasize "Handcrafted" and "Designed in London": Consistently highlight the artisanal aspect and the brand's origin, which adds to the perception of quality and care.
• •Use Evocative and Emotional Language: Incorporate words like "love," "passion," "delight," "meaningful," "cherished," "empowerment," and "whimsical" to connect with customers on an emotional level.
• •Focus on the Gifting and Unboxing Experience: Since this is a frequently praised aspect, copywriting should continue to allude to the joy of receiving and giving Jabelle Jewellery, mentioning the beautiful and eco-friendly packaging.
• •Maintain a Balance of Elegance and Uniqueness: While conveying sophistication, don't lose the "quirky" or "unique" element that sets the brand apart. Showcase how pieces can be both timeless and distinctive.
• •Reinforce Value and Quality: Subtly remind customers of the high-quality materials and fair pricing, positioning Jabelle as accessible luxury without explicitly using "cheap" or "discount." Focus on "exceptional quality" and "fair prices."

Social Perception

Highly Positive, Gift-Worthy, Trustworthy & Reliable, Appreciation for Detail, Good Value

Copy Examples

• •Headline: Adorn Yourself with Whispers of London: Discover Jabelle Jewellery. Body: Each piece, designed with love in our London workshop, is more than just an accessory—it's a story waiting to be worn. Crafted for elegance, made for you.
• •Social Media Post: Unbox a little moment of magic ✨. Our lovingly packaged treasures are designed to make you smile, from the first glance to a lifetime of wear. #JabelleJewellery #DesignedWithLove #UniqueTreasures
• •Product Description (for a celestial-themed necklace): Capture the cosmos. Our Celestial Star Necklace, delicately crafted from 18ct gold-plated sterling silver, brings a touch of whimsical wonder to your everyday. Shine bright, empowered by the stars.
• •Email Subject Line: A Little Luxury, Made with Love (Just For You) Email Body Snippet: At Jabelle, we believe beautiful jewellery shouldn't come with a weighty price tag. Explore our new collection of unique, handcrafted pieces, designed in London to bring a little sparkle and a lot of joy to your day.
• •About Us Snippet: More than just jewellery, Jabelle is a feeling. It’s the care in our London designs, the passion in our craft, and the joy we hope to bring you. Elevate your everyday with pieces as unique and meaningful as you are.