Tono de Marca

Informative & Educational, Conscious & Ethical, Approachable & Relatable, Aspirational yet Attainable, Calm & Gentle

Valores de Marca

• •Clean & Natural Ingredients
• •Efficacy & Results
• •Sustainability & Environmental Responsibility
• •Cruelty-Free & Vegan
• •Transparency
• •Inclusivity (implied)
• •Gentleness

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., informative, yet warm, aspirational, but grounded), including approved vocabulary, phrases to avoid, and the overall feeling you want to evoke. Share this with anyone creating content.
• •Prioritize Education & Transparency: Always aim to inform your audience about ingredients, benefits, and your ethical practices. Avoid hypey or misleading claims. Let the quality and an authentic story do the selling.
• •Emphasize Clean and Conscious Values Consistently: Weave your commitment to plant-powered, vegan, cruelty-free, and sustainable practices into your messaging across all platforms, from product descriptions to social media captions.
• •Speak to the Why: Connect with your audience by explaining the mission and passion behind Jaan Labs. Share your story and the reasons for your ingredient choices and ethical commitments. This builds a deeper connection beyond just the products.
• •Maintain a Calm, Gentle, and Positive Language: Reflect the nature of your products in your words. Use soothing, reassuring language. Focus on positive outcomes (e.g., reveals radiance, calms and soothes) rather than fear-based marketing. Ensure imagery and overall presentation align with this calm aesthetic.

Percepción Social

Jaan Labs is generally perceived as a trustworthy and ethical brand within the clean beauty space. Customers appreciate the brand's commitment to natural, vegan, and cruelty-free formulations. The products are often seen as effective, particularly for those with sensitive skin or those looking for gentle yet potent skincare. There's a positive perception of their sustainable practices and aesthetically pleasing, minimalist branding. The brand is viewed as being transparent and educational, helping consumers understand what they are putting on their skin.

Ejemplos de Copy

• •Meet your skin's new best friend. Our [Product Name] with Bakuchiol, nature's gentle retinol alternative, works to smooth fine lines and improve texture, all without irritation. Pure, plant-powered, and perfect for sensitive souls. Discover the glow. #CleanScience #GentleEfficacy
• •Beauty that feels good, inside and out. At Jaan Labs, every bottle is a promise: 100% vegan, Leaping Bunny Certified cruelty-free, and consciously packaged to love your skin and our planet. Make the switch to skincare that cares. #SustainableBeauty #EthicalSkincare #JaanLabs
• •Unlock radiant, healthy-looking skin, naturally. Our [Product Name/Key Ingredient] serum delivers deep hydration and a visible boost of brightness. Simple ingredients, powerful results. Your journey to a luminous complexion starts here. #NaturallyRadiant #PlantPoweredGlow
• •Tired of complicated routines and harsh chemicals? We were too. That's why we created Jaan Labs – effective, plant-derived skincare that's as kind to your skin as it is to the earth. Join our community of conscious beauty lovers. ✨ #SkincareSimplified #JaanCommunity
• •Why Niacinamide? This powerhouse vitamin (B3) visibly minimizes pores, evens out skin tone, and strengthens your skin's barrier. Find it in our [Product Name], formulated for maximum impact with a gentle touch. Knowledge is beautiful. #IngredientFocus #HealthySkinBarrier