Brand Tone

Compassionate and Empathetic, Action-Oriented and Proactive, Hopeful and Positive, Community-Focused and Inclusive, Direct and Clear

Brand Values

• •Solidarity and Aid (Yardımlaşma)
• •Volunteerism (Gönüllülük)
• •Education Support
• •Compassion and Mercy
• •Community Development
• •Responsibility and Action
• •Awareness and Advocacy

Best Practices

• •Always Lead with Empathy: Ensure all communications highlight the human aspect of the work. Use stories and relatable scenarios (while protecting privacy) to connect with the audience emotionally.
• •Focus on Impact and Solutions: While acknowledging the problems, quickly pivot to how İyilik Haritası is providing solutions and the positive impact of donations and volunteer efforts. Show, don't just tell.
• •Use Clear, Direct, and Actionable Language: Make it easy for people to understand the needs and how they can contribute. Use clear calls to action (e.g., "Donate Now," "Volunteer With Us," "Share This Story").
• •Maintain a Hopeful and Positive Outlook: Even when discussing difficult situations, the overarching message should be one of hope and the possibility of positive change through collective effort.
• •Be Authentic and Transparent: Share real stories and updates from the field. Be open about how donations are used and the challenges faced. This builds trust and reinforces the compassionate, community-driven nature of the organization. Ensure all imagery and testimonials are genuine and reflect the organization's values.

Social Perception

Helpful and Benevolent, Trusted, Effective, Grassroots and Community-Driven

Copy Examples

• •Headline: Bring Warmth to a Child This Winter. A Pair of Boots, A World of Difference. Body: "Winter is harsh, especially for little ones without proper clothing. Our 'We Come Before Winter' project is on the ground, delivering essential boots and coats to children in the coldest regions. Your donation today can protect a child from the cold and bring a smile to their face. Join İyilik Haritası. Spread warmth. Give now." (Tone: Compassionate, Action-Oriented, Direct)
• •Headline: Education Opens Doors. Help Us Rebuild Their Classrooms. Body: "Imagine a school with no vibrant colors, no proper desks, no inspiring learning space. For many children in village schools, this is a reality. İyilik Haritası is renovating these schools, painting walls, building playgrounds, and providing the tools they need to learn and dream. Volunteer your time or donate to transform a classroom and a child's future." (Tone: Hopeful, Community-Focused, Action-Oriented)
• •Headline: A Meal for an Orphan, A Blessing for You. Share Your Kindness Across Borders. Body: "In Africa, many orphaned children face hunger every day. With İyilik Haritası, you can extend your hand of compassion. Our teams ensure your Qurban and meal donations reach those who need them most, offering sustenance and hope. Every contribution counts. Be their lifeline today." (Tone: Compassionate, Global, Direct)
• •Headline: More Than Just Stationery, It's a Chance to Succeed. Equip a Student for a Brighter Future. Body: "For students in underserved communities and earthquake-hit areas, even basic school supplies can be a luxury. İyilik Haritası is providing stationery kits to 1500 students, giving them the essentials to participate, learn, and build a better tomorrow. Stand with us. Support a student's journey." (Tone: Hopeful, Empathetic, Action-Oriented)
• •Headline: Join the Map of Goodness. Every Act of Kindness Creates a Ripple. Body: "At İyilik Haritası, we believe in the power of collective action. Founded by volunteers, we are driven by the simple idea that 'there is still a lot of good to be done.' Whether you donate, volunteer, or spread the word, you become part of a growing community making a real difference. Find your place on the map of goodness." (Tone: Community-Focused, Inspiring, Inclusive)