Brand Tone

Introspective & Vulnerable, Empathetic & Connecting, Humorous & Witty (with depth), Purposeful & Uplifting, Reflective & Evolving

Brand Values

• •Mental Health Advocacy: Promoting safe spaces and open discussion about invisible mental illnesses like ADHD, anxiety, and depression.
• •Authenticity & Self-Expression: Sharing personal and others' experiences as a female dealing with these issues.
• •Empathy & Connection: Using humor and shared experiences to build understanding and intimate relationships.
• •Awareness & Giving Voice: Bringing attention to silenced, ignored, and systematically repressed voices.
• •Art as a Healing & Coping Mechanism: The artist views their practice as an anchor of my sanity and a necessity for well-being.
• •Transformation & Growth: The art and artist are in a constant state of evolution.

Best Practices

• •Embrace Vulnerability with Purpose: Share personal insights or themes related to mental wellness authentically, always aiming to connect and support, not just to expose.
• •Inject Humor Thoughtfully: Use wit and tongue-in-cheek humor strategically to make challenging topics more accessible and relatable, ensuring it aligns with the underlying message of empathy.
• •Speak Directly to Lived Experiences: Frame descriptions and narratives around the small unseen moments and universal struggles, particularly from a female perspective if relevant to the specific artwork.
• •Maintain a Balance of Introspection and Connection: While the art is a self-reflection, the copy should bridge that personal journey to a broader audience, fostering a sense of shared understanding.
• •Prioritize Empowerment and Hope: Even when dealing with difficult themes, ensure the overall message is one that seeks to uplift, normalize conversations, and offer a sense of relief or purpose.

Social Perception

The perception is likely shaped by those who encounter the artist's statement and connect with the themes of mental health, vulnerability, and the specific aesthetic of the artwork. The brand likely appeals to individuals interested in art that explores personal and societal issues, particularly concerning mental well-being and female perspectives. The use of humor in addressing serious topics could be perceived as either refreshing and relatable or, by some, as potentially trivializing, depending on individual interpretation.

Copy Examples

• •Headline (Website Banner/Social Media): Art that Speaks the Unseen. Exploring the landscapes of our minds, one brushstroke at a time. #IvvandiArt #MentalWellness #ArtHeals
• •Product Description (Abstract Figurative Piece): She carries worlds within her. This piece delves into the silent battles and quiet strengths we often hide. A touch of wit, a wave of empathy. Find a piece of your story here. [Ivvandi Art]
• •About the Artist Snippet: Ivvandi believes art is a conversation, a lifeline, and sometimes, a much-needed laugh in the dark. Her work navigates the twists and turns of the female experience and the often-invisible journey of mental health, aiming to connect us all.
• •Social Media Post (Promoting a New Print Release): New Realness. ✨ Unpacking the beautiful chaos of everyday emotions with a side of humor. This new print is for anyone who's ever felt 'it's complicated.' Let's talk about it. Link in bio. #ArtForMentalHealth #ContemporaryArt #Ivvandi
• •Call to Action (Email Newsletter): Join a community where art meets understanding. Get insights into Ivvandi's latest works, musings on mental wellbeing, and be the first to know about new releases that aim to uplift and connect. Let's make the invisible, visible, together.