Brand Tone

Aspirational & Accessible, Modern & Stylish, Customer-Focused & Friendly, Practical & Solution-Oriented

Brand Values

• •Quality & Value
• •Design & Aesthetics
• •Customer Satisfaction
• •Accessibility & Inclusivity
• •Innovation & Adaptability

Best Practices

• •Emphasize Solutions and Aspirations: Focus on how Ivinta furniture helps customers achieve their desired living space and lifestyle (e.g., creating a "sanctuary," making an apartment feel like "home").
• •Use Clear, Modern Language: Reflect the minimalist and Scandinavian design aesthetic in the language – keep it clean, concise, and stylish. Avoid overly complex jargon.
• •Maintain a Friendly and Approachable Voice: Incorporate the "customer-focused" value by using welcoming language and addressing the customer directly ("you," "your"). Reinforce the "Built by us, Created by you" ethos.
• •Highlight Both Quality and Affordability: Consistently message the balance Ivinta strives for – well-designed, durable furniture that is also accessible.
• •Be Transparent and Honest: While highlighting the positives, be mindful of customer feedback regarding assembly or quality. Where appropriate, subtly address how the brand is committed to improvement or provide resources (like clear assembly guides) to enhance the customer experience. This builds trust, aligning with the stated "people-first approach."

Social Perception

Mixed Reviews on Product Quality & Assembly, Appreciation for Design and Affordability, Customer Service Experiences Vary, Online Retail Presence, Limited Direct Brand Engagement

Copy Examples

• •Headline: Your Space. Your Style. Your Sanctuary. Ivinta. Body: Dream of a home that reflects you, without breaking the bank? Ivinta crafts modern, minimalist furniture designed for today's living. Create your perfect sanctuary, effortlessly.
• •Headline: Small Space? Big Dreams. Ivinta Furniture. Body: Don't let square footage limit your style. Our "Air" and "Platinum" collections offer chic, space-saving solutions that transform apartments and houses into homes you'll love.
• •Headline: Quality Design. Attainable Price. That's Ivinta. Body: We believe beautiful, well-made furniture shouldn't be a luxury. Inspired by Scandinavian simplicity and your feedback, we deliver pieces you'll cherish.
• •Headline: From Our Studio to Your Living Room. The Ivinta Journey. Body: It starts with an idea – to make stylish, functional furniture accessible to everyone. Witness the journey from design to delivery, and then make it your own. Built by us, created by you.
• •Headline: More Than Furniture. It's the Feeling of Home. Body: Whether it's your first apartment or your forever home, Ivinta provides the pieces that make it uniquely yours. Experience modern design and lasting comfort.