Brand Tone

Informative and Educational, Open and Destigmatizing, Empowering, Discreet and Trustworthy, Approachable and Supportive

Brand Values

• •Sexual Wellness and Fulfillment
• •Education and Open Dialogue
• •Privacy and Discretion
• •Female Empowerment
• •Accessibility and Choice
• •Breaking Barriers

Best Practices

• •Maintain an Empowering and Positive Voice: Frame all communication around personal well-being, confidence, mutual respect, and the positive aspects of sexual exploration and intimacy. Avoid language that could be seen as shaming, exploitative, or purely transactional.
• •Prioritize Education and Normalization: Consistently integrate educational elements into product descriptions, social media content, and blog posts. Use clear, respectful language that helps to destigmatize sexual wellness.
• •Emphasize Privacy and Discretion Repeatedly: Subtly and overtly reassure customers about the confidential nature of their purchases and interactions across all touchpoints (website copy, FAQs, checkout process, email communication).
• •Speak Inclusively and Respectfully: Ensure that the language used is inclusive of different genders, sexual orientations, and relationship types. Focus on consent, respect, and mutual pleasure.
• •Be Authentic and Relatable: While maintaining professionalism, adopt an approachable and understanding tone. Share stories or scenarios (anonymized, if user-generated) that resonate with the audience's experiences and aspirations for intimacy.

Social Perception

Pioneer in its Niche, Provider of Discretion and Accessibility, Champion for Women's Sexual Wellness, Contributing to Destigmatization, Trust and Reliability

Copy Examples

• •Explore your desires, confidently. Itspleazure offers a curated selection for your intimate wellness, delivered with absolute discretion. #SexualEmpowerment
• •Beyond the basics. Discover insightful articles on our 'Let's Talk Sex' blog and products that enhance your connection and pleasure. #ItsPleazure #LoveAndRelationship
• •Your pleasure, your rules. We're committed to providing a safe, private, and empowering space to explore sexual wellness. #PrivacyAssured
• •Celebrating intimacy in every form. Find quality products and open conversations designed to enrich your sensual experiences. #WellnessJourney
• •Curiosity welcomed. Knowledge shared. Pleasure discovered. Step into a world of intimate well-being with Itspleazure.com. #ExploreTogether