Brand Tone

Evocative, Confident, Luxurious, Intriguing, Direct

Brand Values

• •Unconventionality/Boldness
• •Quality
• •Storytelling/Experience
• •Individuality/Self-Expression
• •Indian Origin with Global Aspiration

Best Practices

• •Develop a "Brand Voice & Tone" Guide: Document the key characteristics of Contraband's tone (Evocative, Confident, Luxurious, Intriguing, Direct) with examples of "do's and don'ts." This should be a reference for anyone creating content.
• •Embrace Storytelling: Continue to weave narratives around each fragrance. Focus on the experience, the emotion, and the "character" of the scent, rather than just listing ingredients. Use the "Introduction, Discovery, Impression" framework consistently.
• •Use Strong, Evocative Language: Employ sensory words, metaphors, and a confident vocabulary that aligns with the "bold" and "untamed" aspects of the brand. Avoid generic or passive language.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy perfectly complements the luxurious and modern aesthetic of the brand's visuals across the website and social media. The words and images should tell the same defiant, sophisticated story.
• •Review and Refine Regularly: Periodically audit all customer-facing copy (website, ads, social media, emails) to ensure it consistently reflects the defined brand tone and values. Adapt as the brand evolves, but always stay true to the core identity of challenging the ordinary.

Social Perception

Luxurious, bold, and offering a unique story with each scent.

Copy Examples

• •Contraband: Scents that don't ask for permission. You weren't born to blend in. Unleash your narrative. Discover the fragrance that tells your unique story. #TheCallOfTheUntamed
• •Lost in the notes, found in the moment. 'Have it all' isn't just a fragrance, it's a dare. Will you indulge? #ContrabandPerfume #StoryInEveryBottle
• •Walk in. Change the rhythm. 'Hands Off' is more than oud and patchouli – it's the scent of unspoken power, stirring envy, owning every moment. Your aura, amplified.
• •Ordinary is Over. Your Contraband Awaits. Forget the expected. We craft luxury fragrances for those who write their own rules. Born in India, designed for the world. Dare to discover?
• •Contraband: Luxury, Unconventionalized. Break free from the mundane. Find your signature defiance.