Tono de Marca

Aspirational & Dreamy, Elegant & Chic, Feminine & Gentle, Personal & Passionate, Friendly & Engaging

Valores de Marca

• •Beauty & Aesthetics
• •Passion & Inspiration
• •Joy & Emotion
• •Quality & Craftsmanship
• •Connection & Storytelling

Mejores Prácticas

• •Embrace Storytelling: Weave narratives around the inspiration behind the prints, the Parisian experience, and the emotions they evoke. Share Pamela Burn's journey and passion.
• •Use Evocative & Sensory Language: Employ words that appeal to the senses and paint a picture of elegance, romance, and wanderlust (e.g., "sparkling," "cobblestone," "whispers," "delicate," "sun-drenched").
• •Maintain a Positive and Uplifting Voice: Focus on joy, inspiration, and the beauty of dreams. Even when nostalgic, the tone should be more wistful than melancholic.
• •Stay Visually Aligned: Ensure the copy complements the dreamy, chic, and feminine aesthetic of the visuals. The words should feel like a natural extension of the artwork.
• •Engage with a Touch of Whimsy and Romance: Don't be afraid to lean into the romantic ideals associated with Paris, but keep it grounded in relatable emotions and aspirations. Ask questions and invite your audience into the dream.

Percepción Social

A provider of beautiful and stylish wall art, Aspirational and evocative of a desirable lifestyle, High-Quality, Personal and authentic

Ejemplos de Copy

• •Let a little Parisian magic dance on your walls. ✨ Our 'Eiffel Kiss' print brings the dream of Paris to your everyday. Where does this piece transport you? Share your daydreams below! #ItBeganInParis #ParisianHome #ArtPrint #DreamDecor
• •From the cobblestone streets of Montmartre to the sparkling Seine, each It Began in Paris print tells a story. Discover the piece that whispers to your heart and transforms your space into a haven of elegance. Ethically made in Australia. Shop the collection now and find your Paris. -> [Link]
• •Blooms that never fade, capturing the timeless romance of a Parisian flower market. Our 'Fleur Éternelle' illustration, born from a love of delicate beauty, adds a touch of soft elegance and enduring charm to any room. Let its gentle hues inspire moments of quiet joy.
• •Unlock the Secret to a Parisian Dream Home 🇫🇷✨ (Body Excerpt): Bonjour, lovely! Imagine waking up to the soft glow of Parisian light, the scent of fresh croissants in the air... While we can't ship you a Parisian apartment (oh, if only!), we can help you infuse its soul into your home. Our latest collection is inspired by those quiet moments of beauty that make Paris, Paris. Discover art that feels like a love letter to your walls...
• •Creating your own little corner of Parisian bliss. ☕️📖 Our art prints are more than just decor; they're an invitation to dream, to escape, and to cherish the beauty in everyday moments. Find your perfect piece at itbeganinparis.com. #ParisianVibes #HyggeHome #WallArtInspo #ItBeganInParis #FeminineDecor